898: Hack and Grow Rich: Leverage More Sales From Your Podcast Storytelling and Marketing With Shaahin Cheyene

Do you want to learn more about leveraging your business online using podcasting? Are you looking for strategies to achieve rapid growth in your business? Do you want to become a better storyteller and build more influence in your business and marketing? You must start with the basics to attract potential customers and generate sales for your products or services. Because you already have a business, you know your ideal customer and who you want to sell to.

Shaahin Cheyene is an entrepreneur who has started multiple companies, including Podcastcola. He is the author of the book "Billion: How I Became King Of The Thrill Pill Cult" and the host of the podcast "Hack and Grow Rich". Today, Shaahin describes how podcasting can be used to double your revenue and sell products or services. He explains that podcasting allows you to build a relationship with your audience, unlike traditional advertising where the attention span is short.

Quotes

“Podcasts, unlike traditional advertising, especially long-form podcasts, allow you to get to know the person.” - Shaahin Cheyene

“Quantity does matter. Quality is important, quantity is important, and just staying relevant is important.” - Shaahin Cheyene

“If you're going to do it, do it right. That means focusing on working on your business, not in your business, and doing what I do—bringing on the best people in whatever fields I need to accelerate my business.” - Shaahin Cheyene

Takeaways

00:48 Podcasting allows you to build a deeper relationship with your audience compared to traditional advertising.

05:11 It takes time and practice to become comfortable and effective at podcasting, but working with a professional agency can help overcome the initial learning curve.

11:03 Quantity and consistency are important factors in successful podcasting, not just quality.

18:32 Podcasting is more effective for businesses with a backend (e.g., online courses, coaching) rather than just selling books.

26:14 If you're going to pursue podcasting, do it right by bringing on the best people and experts to help accelerate your business, rather than trying to do it all yourself.

Resources

Podcast: Play in new window | Download (Duration: 27:22 — 37.8MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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