900: Persuasion Experience: Attract More Leads, Convert More Traffic, and Close More Deals with Alisha Conlin-Hurd

Do you want your business to grow and scale? Are you searching for ways how to increase the sales of your business? Most businesses market just by focusing on themselves rather than solving the problem. This makes the business boring and affects the overall growth of your business. Using the funnels, you will get more attention, which leads to an increase in traffic and sales.

Alisha Conlin-Hurd is the co-founder of Persuasion Experience, a company that helps businesses create high-converting funnels. With over 450 funnels launched and experience building funnel and conversion teams from scratch, Alisha is an expert in the field of online marketing. Today, Alisha shares the importance of the post-click experience, which is what happens after someone clicks on your marketing

Quotes

“A funnel isn't optional. You have a funnel, whether you want one or not, because it's effectively every single touchpoint somebody has with your brand.” - Alisha Conlin-Hurd

“Marketing is just inputs and outputs—garbage in, garbage out. We need to go back and do a lot of that unsexy, foundational work to understand who's the target market.” - Alisha Conlin-Hurd

“Be outrageous, be polarizing, and that's how you'll attract the right people.” - Alisha Conlin-Hurd

Takeaways

00:36 Focusing on the "why" behind your marketing, rather than just the "how" or "what", is crucial for creating an irresistible offer that resonates with your target audience.

07:13 Building a competitive moat around your business by developing proprietary language and systems can help you stand out from the competition.

11:49 Maintaining self-awareness and being willing to let go of tasks that are not high-leverage can help you stay focused and productive as an entrepreneur.

15:56 Identifying and amplifying the 20% of your marketing that is already working, rather than just dismissing it, can be a more effective strategy than completely overhauling your approach.

22:18 Being willing to experiment with outrageous and polarizing marketing tactics can help you attract the right people to your business.

Resources:

Podcast: Play in new window | Download (Duration: 23:00 — 31.8MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Filed in: Archive 4: 2020-2023 • Interview • Podcast

Comments are closed.

«
»

↑ Back to Top