901: Blubrry: Podcast Hosting, Statistics, Growth, and Monetization with Todd Cochrane

What prevents you from podcasting? When preparing for a show, people frequently forget to ask themselves, first and foremost, what is the goal? Some podcasters may already be working toward a goal but unaware of it. There are several factors to consider before you make a podcast. Creating content, identifying your target market, deciding how frequently to post, and many other things. 

Todd Cochrane is the CEO of Blubrry Podcasting. Todd wrote the book on podcasting called Podcasting - The Do It Yourself Guide. He has Blubrry Podcasting and its parent company Raw Voice, a full-service podcast hosting service. They aim to create a platform that will enable anyone who wants to start developing or growing a show to do so in a manner they believe to be correct and start creating a brand on your .com properly. In this episode, he talks about how you can start podcasting, building your show, brand, audience, and tribe, and what you can do as a podcaster to build traffic on your podcast.

Quotes

“You've never seen someone build a castle on rented land.” - Todd Cochrane

“Podcasting is amazing, diverse, and inclusive. You hear all these buzzwords today, like DEI, but podcasting truly embodies them. Everyone is creating content now, and the barriers to entry are very, very low.” - Todd Cochrane

“You never know who's listening. It might be one person or 1000, but that one person could completely change your life, depending on the goal of the show and the stage you are at in business or content creation.” - Todd Cochrane

Takeaways

02:21 Building your brand on your own domain, rather than "rented land," is crucial for long-term success in podcasting.

07:38 Consistency is key - getting to that first episode is the hardest part, but once you do, it's about "rinse, wash, repeat" to build a sustainable show.

11:04 Setting clear goals for your podcast, whether it's building authority, generating leads, or something else, is essential for guiding your content creation.

15:32 Visualizing your audience, even if it's just 100 people, can help you approach your podcast with more respect and preparation.

20:47 You never know who is listening to your podcast, so it's important to approach each episode with a good mindset.

Resources

Podcast: Play in new window | Download (Duration: 24:02 — 33.2MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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