903: Postalytics: Direct Mail Automation and Postcard Marketing That Integrates With Your HubSpot, Salesforce or Zapier Based CRM with Dennis Kelly

Direct mail automation allows you to produce personalized letters and cards, which also offers full-service printing and mailing services, tracking, tracing, and impact measurement when combined with direct mail and CRM integration. Such technology might be considered to be old-school by many since it has been around forever and has already “peaked” however, email inboxes nowadays have been very difficult to manage due to a blow up in digital and email marketing, causing a massive bloat in marketers’ inboxes and prices getting inflated. Direct mail brings you back to the basics with its more simple and integrated features.

Dennis Kelly is the CEO of Postalytics, a company that helps businesses leverage direct mail marketing in a modern, automated way. Postalytics provides tools and services to simplify the process of creating and sending personalized postcards and letters, integrate direct mail with CRM and marketing automation, and track the performance of direct mail campaigns. Today, Dennis discusses the benefits of using direct mail as a marketing channel, especially as digital channels become more crowded.

Quotes

“What we've done is build a national network of print partners across the country. We've negotiated bulk rates and pricing that individual businesses could never obtain on their own.” - Dennis Kelly

“We've integrated with the Postal Service's tracking system behind the scenes. Now, every single piece of mail sent through Postal X is tracked throughout the entire delivery process.” - Dennis Kelly

“Don't do it the old-fashioned way. Approach it in a modern, smart manner, so you can focus on how to conduct testing and improve marketing, instead of spending your time as a project manager.” - Dennis Kelly

Takeaways

00:45 Direct mail marketing is making a comeback as digital channels become increasingly crowded and less effective.

06:42 Postalytics simplifies the direct mail process by providing a national network of print partners, bulk pricing, and automated tracking and analytics.

10:38 Integrating direct mail with CRM and marketing automation allows businesses to personalize and target their campaigns more effectively.

14:44 Testing and iterating on direct mail campaigns, similar to digital marketing, is crucial for success.

19:02 Businesses should take a long-term, consistent approach to direct mail marketing rather than relying on one-off campaigns.

Resources

Podcast: Play in new window | Download (Duration: 24:12 — 33.5MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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