904: Access Ally: Launch Your Market Product Successfully and Grow Your Online Business With Nathalie Lussier

Are you struggling to scale your online business? Most oftentimes, even though coaches and course creators have the skills and desire to build a course in a certain area of expertise. But they don’t understand what people are willing to pay for or what they want for free. This lack of understanding affects the growth of the business. So what changes you’ll need to make? Regarding product market fit, you need to know what people say they want, what they actually want, and what you want to create personally. Aligning those three will guarantee a successful launch for your product.

Nathalie Lussier is the founder of Access Ally, a powerful digital course and membership solution for coaches who want to develop their courses, memberships and communities on their terms. She is also the author of the book, “Pre-Sell Your Online Course.” Today, Natalie shares her insights on the importance of product-market fit, the lessons she learned from past failures, and the benefits of running live, cohort-based courses.

Quotes

“Often, we feel like our course needs to be perfect before launching, which can leave us stuck since perfection doesn't exist. Co-creating with people live allows you to put forth your best current work and get immediate feedback from participants.” - Nathalie Lussier

“A lot of times, people struggle with finding the right product-market fit. This is especially true for coaches, course creators, and others who have a great idea or a strong desire to help in a specific area of expertise.” - Nathalie Lussier

“Ideas have a shelf life; use them before they expire. If we had acted on our idea when we first had it, it might have turned into something amazing.” - Nathalie Lussier

Takeaways

00:56 Carefully validating your product idea and understanding what people are willing to pay for is crucial for creating a successful course or digital product.

05:21 Validating your idea through a smaller-scale proof of concept or pilot can help reduce risk and ensure your full-scale launch is more successful.

11:37 Surrounding yourself with the right people, whether it's a team or a community, can help you stay motivated and on track with your long-term business goals.

22:00 Embracing imperfection and co-creating with your audience can be more beneficial than trying to create a "perfect" course before launching.

25:51 Taking action on your ideas before they expire is more important than waiting for the "right time" to start.

Resources

Podcast: Play in new window | Download (Duration: 27:27 — 37.7MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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