907: Become an Amazon Expert and Improve Your eCommerce Strategies with Lesley Hensell

During the pandemic, eCommerce was used immensely all over the world. Most people switched from buying physically in retail or grocery stores to ordering their things and groceries online. Not only did the buyers take advantage of the rise of eCommerce, but also the sellers and business owners. With the ongoing rise of competition in the eCommerce industry, what should you do to improve your strategy and gain the upper hand?

Lesley Hensell is the founder of Riverbend Consulting, a full-service Amazon agency with over 85 employees. With over 12 years of experience as an Amazon seller herself, Lesley and her team specialize in helping clients navigate the complex world of Amazon, from listing optimization to enforcement and more. Today, Lesley talks about the importance of going beyond the "sexy" metrics and focusing on the day-to-day, "boring" strategies that can truly move the needle for Amazon sellers.

Quotes

“There's a prevalent attitude in the Amazon world that it's not necessarily a get-rich-quick scheme. What you don't see is all of their expenses, their cost of goods, and how much they're paying in Amazon fees. For all you know, they might have just lost a bunch of money.” - Lesley Hensell

“We love to structure our pricing to address objections. You're right; when you hire an agency, it often feels like they want a retainer, which can be exorbitant, and they may not always explain how it's used.” - Lesley Hensell

“The sellers who succeed in the long term are the ones who continue to develop each of their products, increasing their earnings each month. This way, they avoid putting all their eggs in one basket.” - Lesley Hensell

Takeaways

01:56 Focusing on the "boring" but impactful strategies, like optimizing product listings, can be more effective than chasing "sexy" metrics.

04:18 Identifying and addressing underperforming listings can unlock significant growth potential.

10:41 Leveraging Amazon's various features, such as enhanced brand content and video, can provide a competitive edge and drive sales.

19:23 Outsourcing specialized tasks to experts can be more cost-effective than trying to handle everything in-house.

21:18 Diversifying product offerings and building a brand, rather than relying on a single "million-dollar" product, is a more sustainable long-term strategy.

Resources

Podcast: Play in new window | Download (Duration: 30:03 — 41.5MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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