910: Assertive Yield: Reduce Your Ad Costs and Increase Your Revenue In Real-Time with Ryan Abrahams

Assertive Yield is a real-time analytics platform. They are one of the few businesses on the planet that can provide you with real-time reporting on the revenue generated by your own website. It is a one-stop shop with extremely detailed information. Additionally, it can include game-changing features that will enable you to manage your entire inventory more effectively and wisely. By giving you access to your first-party granular data in real time and allowing you to view all of your revenue streams in one location across hundreds of dimensions and metrics extended with your custom data segments and audiences, it enables you to find new ways to monetize your content. Increasing your sales by optimizing your company’s brand and visibility has never been easier.

Ryan Abrahams is the Chief Revenue Officer at Assertive Yield, a company that provides a real-time analytics platform for websites to optimize their programmatic advertising. Gone are the old ways of using yesterday’s data to try and optimize one’s programmatic advertising stack and losing revenue through certain errors. Ryan is in charge of maximizing a company's brand and exposure within the publishing and ad tech ecosystems, driving new client acquisition, and growing sales. Today, Ryan identifies the importance of real-time data and analytics in optimizing website revenue, and how the platform can help publishers and advertisers make more informed decisions.

Quotes

“Many companies have stopped using their own design platforms and started using ours because it's better.” - Ryan Abrahams

“We're one of the few platforms in the industry that allows you to slice and dice data in hundreds of different dimensions. There's virtually no limit to the ways you can analyze data in real time.” - Ryan Abrahams

“We're built for publishers by publishers. Our founder knows how to build a platform from the ground up for his own websites.” - Ryan Abrahams

Takeaways

01:02 Real-time data and analytics are crucial for optimizing website revenue and making informed decisions, rather than relying on outdated information.

06:48 Assertive Yield can help companies optimize their traffic acquisition efforts by providing granular data on the profitability of different user segments.

09:50 "Traffic Shaping" uses machine learning to reduce unnecessary ad requests, which can improve server efficiency and increase revenue for publishers.

14:40 Assertive Yield allows publishers and advertisers to deeply analyze their data, down to the user and article level, to identify the most profitable content and traffic sources.

17:37 Assertive Yield's free trial period and focus on empowering publishers make their platform an attractive option for companies looking to improve their programmatic advertising performance.

Resources

Podcast: Play in new window | Download (Duration: 21:25 — 29.6MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcasting

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