915: Press Jockey: Targeted Press Requests, Publicity, and Get More Brand Exposure With Cahill Camden

Are you struggling to connect with dozens of press requests? Truly, it is a hassle to go through thousands of requests every single day. Manually checking and replying to each request is time-consuming work, but you have no choice as it is necessary for your brand. If you are one of the businesses that are experiencing this problem, worry no more as your struggles will be ended. With Press Jockey, you can reach thousands of targeted press requests in no time without exerting much effort, and relevant opportunities will come hassle-free.

Cahill Camden is a Forbes contributor, best-selling author of the book, “Decoding Digital,” and the CEO of Digital Vision Media Group, an agency that helps web3 and technology companies optimize for growth. His latest startup, Press Jockey, is a tool that sorts thousands of press requests each week to help businesses get up to five times more press with 90% less effort. Today, Cahill talks about the challenges of cruising the vast landscape of press requests and how Press Jockey streamlines the process, allowing businesses to quickly respond to relevant opportunities and secure valuable media coverage.

Quotes

“Finding relevant matches is crucial. It's one thing to have a high volume of press opportunities, but it's another to find those that are truly relevant.” - Cahill Camden

“You've got to answer the question, 'So what? Why should I care?' And you must answer it from the journalist's or media's perspective.” - Cahill Camden

“If you want to be in the media or press, you have to get started. Sure, you'll have some mess ups along the way, but the key is to get started and present your knowledge in a unique way that people want to consume.” - Cahill Camden

Takeaways

01:17 Taking advantage of tools can significantly streamline the process of finding and responding to relevant press opportunities, saving businesses valuable time and resources.

09:43 Crafting concise, personalized responses that address the specific needs and interests of the media outlet is crucial for securing press coverage.

15:38 Establishing a strong media presence requires a proactive approach, starting small and building momentum over time, rather than waiting for the "perfect" moment.

17:52 Understanding the media's perspective and addressing their needs, such as providing unique insights or solving a problem, is key to creating compelling pitches.

18:52 Integrating AI-powered tools can enhance the efficiency and effectiveness of the press outreach process, from sentiment analysis to automated response generation.

Resources

Podcast: Play in new window | Download (Duration: 23:11 — 32.1MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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