917: Mint Performance Marketing: Accelerate Growth For Disruptive Brands Through Social-First Brand Performance Marketing with Daniel James

It's essential for businesses to stay on top of their marketing strategies with innovative insights and tactics that can elevate their brand. Successful companies focus on customer retention because acquiring new customers is expensive. The right channels can make a big difference in building brand loyalty. So, how can you keep your customers engaged and help spread the word about your business?

Daniel James is the founder and CEO of Flight Performance (formerly Mint Performance Marketing), a full-service performance marketing agency based in Los Angeles. Mint's mission is to accelerate growth for disruptive DTC and e-commerce brands through cutting-edge strategies across creative, influencer marketing, paid social, paid search, email, and SMS. Today, Daniel tells us about fixing the "leaky bucket" on a brand's website before focusing on acquisition channels like paid ads.

Quotes

“Advertising gets people to the page, but it's the page that sells. If a page is slow to load, unclear about what you're purchasing, or doesn't make the purchase easy for the consumer, people are going to leave.” - Daniel James

“The variables of potential social platforms have been covered quite broadly. I see this evolving into more niche subsets within those social channels. They aren't just big social communities or networking sites these days; they're very creator-driven.” - Daniel James

“A large part of our job is to keep an eye on the future. First mover advantage is significant. Not everything will be super sticky, but testing and being there at the beginning of platforms is important.” - Daniel James

Takeaways

00:57 Fixing the "leaky bucket" on a brand's website should be the top priority before focusing on acquisition channels.

05:16 Developing a playbook for effective landing pages and understanding your target audience on a deeper level can significantly improve marketing performance.

18:21 The pace of change in the digital marketing landscape requires staying up-to-date and being a first mover on emerging platforms.

20:16 Profitability and customer retention should be the focus in e-commerce, not just rapid growth.

26:26 Taking risks and doing what makes you happy are important for entrepreneurial success.

Resources

Podcast: Play in new window | Download (Duration: 28:01 — 38.7MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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