918: Smart Panda Labs: Bridge the Gaps In Your Digital Customer Experience with Shamir Duverseau

Are you hoping to increase customer engagement and drive revenue growth by enhancing your digital experiences? As technology advances, new tactics and strategies are being developed to differentiate your business from the competition and offer customers unique experiences that will keep them coming back for more.

Shamir Duverseau is the founder of Smart Panda Labs, a company that helps businesses bridge the gaps in their digital customer experience. With a background in the corporate world, Shamir experienced firsthand the communication challenges between marketing and IT departments, which inspired him to start Smart Panda Labs. Today, Shamir discusses the importance of bridging this gap, the need for experimentation and iteration, and the common mistakes businesses make when trying to improve their digital presence.

Quotes

“There's been a lot of frustration in working with different partners throughout my corporate life. These partners often didn't fill the gaps we needed on the corporate side and failed to make the necessary connections between the various groups I work with.” - Shamir Duverseau

“A lot of times, it's about taking a step back and asking, 'What is important overall to the organization? What are the organizational goals? What are the priorities of the board, the CEO, the investors, or the stockholders?'” - Shamir Duverseau

“Marketers tend to throw money at problems, particularly by spending on advertising. It often feels like everything is seen as an advertising problem.” - Shamir Duverseau

Takeaways

00:54 Bridging the communication gap between marketing and IT departments is crucial for delivering successful digital campaigns and customer experiences.

02:08 Adopting an experimental mindset and embracing small failures is key to driving continuous improvement and innovation in digital marketing.

14:48 Aligning digital marketing efforts with the organization's high-level goals and objectives is essential for maximizing the impact and value of marketing initiatives.

16:00 Leveraging data-driven insights, industry best practices, and creative problem-solving can lead to impactful optimizations and improvements in the customer journey.

18:40 Companies that have a clear vision for their digital transformation but are unsure of the steps to get there are ideal candidates for working with Smart Panda Labs.

Resources

Podcast: Play in new window | Download (Duration: 23:25 — 32.4MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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