919: PitchDB: Master Podcast Guesting By Connecting Directly With Podcasters, Event Organizers, Local Associations and The Press with Ron Story, Jr.

The podcast industry has been prominent these days. It can be used for sharing stories, experiences, tips, and even promotion. Are you someone who wants to be on a podcast, but you don’t know how? Are you someone starting up a podcast but having a hard time in promoting them?

Ron Story, Jr. is a full-time entrepreneur with over 20 years of experience. He is the founder of PitchDB, the world's largest podcast search engine with nearly 3 million hosts. Today, Ron discusses the importance of cold emailing and outreach, the efficiency of podcast guesting, and the power of taking action instead of living in fantasy.

Quotes

“I kind of look at sales very similarly to dating. I mean, my girlfriend and the mother of my child—I never put up a website to meet her. I went over and talked to her.” - Ron Story, Jr.

“If you don't put yourself in a position to be rejected, you'll never put yourself in a position to be accepted.” - Ron Story, Jr.

“My biggest advice for everyone is to just get started. It might start off slow, but it gets better. Compound interest improves over time.” - Ron Story, Jr.

Takeaways

03:09 Approaching business relationships like personal relationships, with authenticity and a focus on providing value, can lead to better outcomes.

10:26 Podcast guesting is an efficient and effective way to reach a large audience without significant time investment.

11:42 Taking advantage of the success and audience of others in your industry can be an efficient way to identify and connect with relevant podcast hosts and opportunities.

19:56 Investing in yourself and your own promotion can amplify the reach and impact of your podcast appearances.

27:38 Starting early and taking consistent action, even if imperfect, is better than waiting for the "perfect" time, as regret over missed opportunities often grows over time.

Resources

Podcast: Play in new window | Download (Duration: 29:21 — 40.5MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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