921: Short Book Formula: Write a Book In 6 Weeks To Attract Ideal Clients Using The Ultimate Business Card with Paul McManus

It's an achievement and a big deal to write your first book. However, book writing is not simple. Writing a book requires a lot of commitment and perseverance. But have you considered writing a short book? It may be designed to be read in an hour or less, and you can use it as both a marketing tool and a sales tool. But what are some of the core strategies or principles that may help you in your book-writing process?

Paul McManus is the founder of More Clients More Fun LLC, and the host of the Million Dollar Producer Show. As an expert in authority marketing, Paul has helped over 50 finance professionals become authors through his short book writing process. Today, Paul shares his insights on the key principles of writing a short, focused book that can be used as a powerful marketing tool to attract your ideal clients.

Quotes

“Oftentimes, when you talk to people, they say, 'I have so many ideas, I can talk about 20 different things.' That's great, but how are you going to attract an audience around that? It's too wide, too dispersed.” - Paul McManus

“We all need fresh eyes, a second opinion, and someone to guide us through the process of getting the best out of ourselves.” - Paul McManus

“It's costing you a lot of money if you don't have a book. In my estimation, $9,000 is a very small investment in building the business you dream about, which is being able to create and attract your ideal clients consistently.” - Paul McManus

Takeaways

05:23 Keeping your book short (around 10,000-12,000 words) and focusing on a specific problem for a specific audience is key to creating an effective marketing tool.

06:52 Incorporating client stories and examples into your book can help engage readers and demonstrate your expertise.

08:07 Positioning your book as both an educational resource and an invitation for readers to reach out to you can help turn it into a powerful sales tool.

22:16 Having a collaborative writing process and getting help from others can overcome challenges like impostor syndrome and ensure you create a high-quality, effective book.

25:46 Investing in creating a book can be a valuable long-term marketing strategy that helps you attract and convert your ideal clients.

Resources

Podcast: Play in new window | Download (Duration: 39:53 — 55.0MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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