923: Pearmill Advertising: Growth, Creative, Conversion and Data with Nima Gardideh

Advertising aims to influence consumers to purchase goods. It serves as an informational and persuasive tool. The ability of a commercial to increase sales is the best indicator of its efficacy. Only when advertisements promise a benefit to the consumer can they increase sales. Every year, businesses spend enormous sums of money on advertising. Many of them really invest as much in their advertising as they do in revenue from their brands. Nonetheless, businesses should be dissatisfied with the return on their advertising investments. Less than a quarter of all advertising initiatives have any sustained impact on sales, and only around a third of all ads have a major immediate impact.

Nima Gardideh is the Co-Founder, President, and CTO of Pearmill, a tech-powered growth studio that combines creative artistry with precision digital marketing. With years of experience in the industry, Nima has developed a deep understanding of the science behind successful advertising campaigns.  Today, Nima discusses the importance of systematizing the creative process, the value of data-driven decision making, and the challenges of staying ahead of the competition in the ever-evolving digital landscape.

Quotes

"The reason we are successful is not just because of the data or the people we have, but because we are very good at running this process." - Nima Gardideh

“A marketer's job is essentially to show someone what is available. It's interesting because I have a Marxist upbringing, and now I run a company, which is quite paradoxical.” - Nima Gardideh

“The way we think about it is: can we work on the best products and do our job in this ecosystem, to provide the customer with the best options and inform them, so that they make the best economic decision.” - Nima Gardideh

Takeaways

00:38 Systematizing the creative process is crucial for scaling a growth marketing agency.

09:24 Data-driven decision making and patience are essential for consistently learning and improving performance.

12:06 Staying ahead of the competition requires a proactive approach to monitoring market trends and insights.

15:46 Partnering with clients long-term allows agencies to provide deeper expertise and tailored solutions.

23:54 The role of a marketer is to showcase the best available options, not just to convince customers.

Resources

Podcast: Play in new window | Download (Duration: 26:27 — 36.6MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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