925: Better Than Data: Turn Raw Data Into Actionable Storytelling with JJ Reynolds

How are you enhancing your sales and lead pages? One of the things you should look for to track your business is data. However, the reality is that most of the time, data is boring which makes it challenging for humans to look at. Effective data utilization, however, will have a significant impact on your company's success.

JJ Reynolds is the founder of Better Than Data now turned Vision Labs, a digital marketing agency that helps businesses leverage data and analytics to drive growth. With a passion for data-driven decision making, JJ has built a successful career in the world of digital marketing, working with clients across various industries. Today, JJ shares his expertise on the importance of using data and analytics to improve sales and lead generation, rather than relying on guesswork and chance.

Quotes

"You want to take action because just watching the numbers go down isn't helpful. Knowing it's going in the wrong direction is cool, but what are you going to do about it?" - JJ Reynolds

“Nine times out of ten, posting a new blog, uploading a new video, or generating a new product is going to be more helpful than wallowing in the sense that you don't have anything.” - JJ Reynolds

“If others help myself, or if I tell you or someone else that you don't have that data currently due to a lack of traffic, it doesn't mean anything. Just push forward—hit publish, do more, and strive to improve as you progress.” - JJ Reynolds

Takeaways

01:44 Focusing on data-driven decision making is crucial for improving sales and lead generation, rather than relying on guesswork.

08:44 Understanding the intentions behind marketing efforts and aligning them with the actual outcomes is essential for identifying and addressing issues.

14:33 Regularly reviewing and optimizing website performance metrics, such as site efficiency, can lead to significant improvements in conversion rates.

17:47 Beware of vanity metrics that do not directly contribute to business growth, and instead focus on actionable data that can drive meaningful change.

22:38 When starting with limited data, it's better to take action and iterate based on the insights gained, rather than waiting for the perfect data set.

Resources

Podcast: Play in new window | Download (Duration: 24:54 — 34.4MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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