929: Best Selling Author: Create An Outstanding Book and Get the Exposure You Deserve with Steve Kidd

Everyone has the potential to be an expert in writing a book or be an author and be passionate about it. But coming up with an idea and writing everything down is difficult enough when writing a book. You'll also prepare to do social media posting, a book tour, and podcasting. But have you thought of sharing your story even though you’re not the one who will write a book?

Steve Kidd is a bestselling author, business coach, and radio show host. He is passionate about helping people share their stories and achieve their dreams. Today, Steve weighs in on the difference between being an author and being a bestselling author, and the steps required to become a bestselling author, including optimizing your book for Amazon's search algorithm, choosing the right categories, and creating an engaging book description.

Quotes

"If you're writing your book to make money, then don't. But if you want to make money, you absolutely have to have a book." - Steve Kidd

“Most of the time when we search for things, we're looking for an answer, not just people to commiserate with us on a problem.” - Steve Kidd

“Your gifts, your talents, the things inside you were never meant for you alone. They're meant for the people you are meant to share them with.” - Steve Kidd

Takeaways

00:58 Being a bestselling author is just the first step and requires ongoing marketing and promotion efforts to truly maximize the potential of your book.

03:09 Optimizing your book for Amazon's search algorithm, including the title, description, keywords, and categories, is crucial for driving sales and visibility.

10:43 Speaking your book content out loud can be a more effective way to generate content than traditional writing, especially for those who are not natural writers.

16:19 Having a clear plan and process for writing, publishing, and promoting your book is essential for success, rather than a haphazard approach.

21:49 Sharing your unique gifts and talents with the world is not selfish, but rather a way to serve those who are searching for the solutions you can provide.

Resources

Podcast: Play in new window | Download (Duration: 23:39 — 32.7MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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