930: IBH Media: Empower Your Business Through Public Relations and Digital Media with Daniel Robbins

Technology is rapidly evolving. You will see that most people use modern technologies to accomplish various tasks. Most people enjoy using social media platforms to communicate with their friends and family. However, it appears that many entrepreneurs are unaware that you can also market your business on social media. In the world of entrepreneurship, there is a lot of competition, and having an advantage is critical to running a successful firm. Most businesses are investing significant resources in online marketing tactics, so you must find something that will set you apart from the competition.

Daniel Robbins is the CEO of IBH Media, a strategic partner in the ever-evolving world of public relations and digital media. They specialize in crafting compelling stories and providing end-to-end PR solutions that elevate a business’ brand and drive results. What sets them apart is their industry-leading expertise and a proven track record of success, a personalized approach to crafting a unique PR strategy for your brand, and a dedicated team of professionals committed to delivering exceptional results. Today, Daniel talks about his unique approach to hiring people on day one to help entrepreneurs get out of their own way and build a team from the start. He also shares strategies for helping clients gain authority and reputation through media features and speaking engagements.

Quotes

"The truth of the matter is, it's not something you do tomorrow. These things don't always show immediate results; the payoff might come months later." - Daniel Robbins

“We often don't see what we're doing wrong, and we'll likely keep making mistakes until someone is open enough to tell us.” - Daniel Robbins

“If you see it, you can be it.” - Daniel Robbins

Takeaways

01:02 Hiring people on day one can help entrepreneurs get out of their own way and build a sustainable business.

06:37 Developing a unique narrative and positioning is key to standing out and gaining authority in a crowded market.

08:47 Committing to a topic and being willing to put in the long-term work is essential for successful PR and media strategies.

11:24 Using AI tools like ChatGPT can streamline various business tasks, but requires a strategic approach to prompting and editing.

16:40 Seeking out mentorship and feedback from experienced peers can help business owners identify and overcome their blind spots.

Resources

Podcast: Play in new window | Download (Duration: 20:50 — 28.8MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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