939: Inbox Army: Increase Your Profit Through Email Testing, Tracking, Marketing, and Automation with Chris Donald

Businesses have a marketing plan that serves as their way to connect with their clients or customers. Depending how it performs will affect the overall profits of the business. Thus, businesses have to put different marketing channels to ensure the continuous flow of people. If you wonder what is the most profitable marketing channel, worry not, as InboxArmy is there for you. Through email marketing, your profit will surely increase. 

Chris Donald is the founder of InboxArmy, an email marketing agency that specializes in using data-driven strategies to turn around underperforming email accounts. With over 25 years of experience in the industry, Chris is considered an expert in the field of email marketing and automation. Today, Chris discusses the testing and measuring email performance, the risks of buying email lists, and the value of email as a nurturing channel rather than an acquisition channel.

Quotes

"Real email experts are excellent testers. Everyone's audience is different and everyone's goals are different." - Chris Donald

“Automations are your highest-performing engagement tools. However, people often treat them like a Ronco rotisserie—they set it and forget it.” - Chris Donald

“It's important that emails consistently provide value so that recipients keep coming back to open them. Focus on creating one or two pieces of really valuable content for your audience, rather than a ton of content.” - Chris Donald

Takeaways

00:55 Testing and measuring email performance is crucial, as audience preferences and goals can vary significantly.

02:46 Automation in email marketing does not mean "set it and forget it" - it requires regular monitoring and optimization.

10:11 Building an email list organically through lead magnets and opt-in forms is more effective than buying email lists, which can damage sender reputation.

13:07 Email is a nurturing channel, not just an acquisition channel, and should be part of a multi-channel marketing strategy.

27:41 Providing value and relevance to subscribers is key, as attention spans are shorter, and people are less likely to read lengthy email content.

Resources

Podcast: Play in new window | Download (Duration: 29:51 — 41.2MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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