946: On The Map: Maximize Your Law Firm’s SEO Efforts with Kristaps Brencans

Local SEO tracking is the key to optimizing your online presence in the legal industry. By creating relevant content with targeted keywords, you can attract potential clients and establish your firm as an expert in your practice areas. Utilizing lead tracking tools can help you gauge the effectiveness of your efforts and adjust your strategy where necessary. To stay ahead of the competition, it's important to stay up-to-date on the latest trends and techniques in local SEO and continue to adapt your strategy accordingly.

Kristaps Brencans is the host of Law Firms On The Map Podcast and CEO of On the Map, a full-service law firm digital marketing agency. With over 14 years of experience in the industry, Kris has a deep understanding of the unique challenges and opportunities faced by law firms when it comes to digital marketing. Today, Kris shares his insights on the different categories of law firms, the importance of search engine optimization (SEO) and content creation for law firms, and the strategies his agency uses to help their clients succeed in the highly competitive legal industry.

Quotes

"In the local SEO space, there aren't that many searches. It's not like buying basketball shoes, where there are millions of searches a month. These are relatively limited searches." - Kristaps Brencans

“SEO is a lot about production. We understand where you stand against your top competitor and provide a cost analysis based on how much it would cost you to fill those gaps.” - Kristaps Brencans

“SEO is kind of like investing. You know how long you've been holding certain stocks and building your investment portfolio. This skill compounds over years as you build more websites. Each year, I just feel like we're getting smarter as a collective.” - Kristaps Brencans

Takeaways

01:56 Law firms need to specialize in specific practice areas and tailor their digital marketing approach accordingly.

10:16 Building a content bank with in-depth, supporting content is crucial for establishing topical authority and ranking for competitive keywords.

14:03 Tracking leads and optimizing the client intake process is essential for converting website visitors into paying clients.

21:42 The local SEO landscape is rapidly evolving, with Google's increasing control over map results and ad placements requiring a shift in strategy.

35:01 Patience and a long-term mindset are necessary when investing in SEO, as the benefits compound over time.

Resources

Podcast: Play in new window | Download (Duration: 37:04 — 51.1MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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