952: Creative Business Company: Get a Fresh Perspective on Branding and Empowered Marketing with Faisal Siddiqui
Branding and marketing can sometimes feel like a vast, nebulous universe that's waiting to engulf you. You're constantly hearing about the need to create a strong brand image, unique value proposition, or engaging marketing campaigns, but it can seem like a foreign language. It's easy to feel overwhelmed, especially when success in the business world often seems inextricably linked to strong branding and effective marketing. However, remember that branding and marketing aren't monoliths. They're malleable, adaptable, and they need to fit your business and not the other way around. It's about communicating your business's values and unique offerings in a way that resonates with your target audience. It's a journey to learn, adapt, and grow as your business does.
Faisal Siddiqui is the founder of Creative Business Company and a board-level strategist who works with Fortune 10 companies, startups, and nonprofits. He is on a mission to make brand marketing more accountable and effective for all. Today, Faisal discusses the key differences between brand marketing and performance marketing and also shares his thoughts on the challenges of relying solely on performance marketing and the benefits of incorporating brand marketing strategies.
Quotes
"95 percent of a business's lifetime customers will come from people who may buy from you in the future but aren't ready to buy right now." - Faisal Siddiqui
“The way we like to think about brand marketing is that it's about engaging with the customer before they're ready to buy.” - Faisal Siddiqui
“On the marketing side, instead of targeting specific ad keywords, you should focus on targeting people within a specific category.” - Faisal Siddiqui
Takeaways
03:36 Performance marketing, while effective for short-term sales, can become very expensive as you compete with others for the same keywords and customers who are ready to buy.
06:33 Brand marketing is about engaging with customers before they are ready to buy, using a soft sales message to build awareness and familiarity with your company.
10:08 In B2B, brand marketing should focus on providing unique insights and getting the client to think about their industry in a different way.
18:16 It's important to have a strong lead capture and nurturing process in place to turn brand marketing interest into sales opportunities.
21:18 Starting your entrepreneurial journey earlier can be beneficial, as it takes time to develop the right mindset and overcome bad habits.
Resources
Podcast: Play in new window | Download (Duration: 22:53 — 31.6MB) | Embed
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Filed in: Archive 4: 2020-2023 • Interview • Podcast
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