954: Thursday Labs: Create High-Quality Video Content with Jake Hurwitz

Companies new to creating video content tend just to make a simple video and post it online, wishing it would turn into revenue. Little do they know that creating video content is much deeper. The days when creating content for content's sake are over. To succeed in digital marketing, you first need to gather information such as the target customer, then create a funneling strategy, go through the process, and ultimately make revenue.

Jake Hurwitz is the Founder of Thursday Labs, a digital content creation and marketing studio. With over a decade of experience in the industry, Jake has helped numerous startups and businesses develop effective content strategies to drive revenue. Today, Jake discusses the concept of working backwards from your ideal customers to create targeted, high-quality content that captivates and converts, rather than simply producing content for the sake of it.

Quotes

"The point at the end of the day is to drive revenue. What most companies are getting wrong, or not even thinking about, is working backwards. How do we first identify who our ideal customers are?" - Jake Hurwitz

“It's good to test general conversion rates, but serious growth, long-term loyalty, and sustainability come from much more than that.” - Jake Hurwitz

“Some companies are not pushing their product or just telling great stories. They're not selling the product; they're selling the lifestyle their product enables.” - Jake Hurwitz

Takeaways

01:12 Effective content marketing requires working backwards from your ideal customers to create targeted, high-quality content that drives revenue.

06:34 Producing a high volume of diverse, engaging content across multiple channels is more effective than relying solely on paid advertising.

10:02 Embracing a long-term, sustainable growth mindset is crucial for building a successful content marketing strategy.

16:41 Prioritizing enjoyment and passion in the content creation process can lead to greater success and impact.

18:54 Taking action and seizing opportunities, even when they seem daunting, can be the key to unlocking personal and professional growth.

Resources

Podcast: Play in new window | Download (Duration: 23:39 — 32.7MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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