956: ClickMakers and MeasureBit: The Big Data Multi-Channel Marketing Takeover with Alex Makarski

Ever wondered how giants like Amazon, Google, and Facebook constantly stay ahead of the curve, delivering personalized experiences to their users and streamlining their operations? What if you could tap into the same secret sauce and supercharge your own business? The secret lies in their strategic use of big data, artificial intelligence, and machine learning – the hidden game-changers of the modern business world. Transform your business into a lean, agile, and highly competitive entity.

Alex Makarski is the Founder of clickmakers.io and co-Founder of measurebit.com. Alex builds digital media buying and data consulting teams who thrive on data and innovate in the areas of data integration, attribution, data augmentation, AI/ML-aided media buying, and decision-making. Certified by AdSkills, Google, Microsoft, Amazon, The Trade Desk, and StackAdapt, Alex and his team have managed millions of dollars in monthly ad spend for companies ranging from open-source software to lead generation, and from eCommerce to digital products. Listen, learn, and leverage these powerful technologies to drive innovative strategies, optimize operational efficiency, and create a competitive edge in your marketplace. Stay tuned!

Quotes

"Artificial intelligence is the term we like to kick around these days. However, I'm hesitant to use it because 'machine learning' is the correct way to refer to it." - Alex Makarski

“Good data goes way beyond these days. In the past, we were used to the cycle of planning a campaign, launching it, evaluating the results, adjusting, and then launching again. Now, many of these things happen within the campaign itself.” - Alex Makarski

“Don't be afraid to lean into your natural talents. I wish someone had smacked me 20 years ago and said, 'What are you doing? Lean back into that!'” - Alex Makarski

Takeaways

11:13 Properly training machine learning algorithms is crucial for effective digital marketing, as it allows you to "nudge" the algorithms in the right direction and avoid rewarding poor-quality leads.

18:41 Real-time data and instant conversion tracking are essential for understanding the performance of your marketing efforts and making informed decisions.

20:21 Embracing the shift to multi-channel advertising is necessary, as platforms like Google and Bing are increasingly blending different ad formats and inventory sources within a single campaign.

21:13 Adapting to the constant changes in the digital marketing landscape is key, as platforms often implement new rules and features that you have no control over.

24:03 Leaning into your natural talents and unique abilities can be more beneficial than trying to force yourself into a role that doesn't align with your strengths.

Resources

Podcast: Play in new window | Download (Duration: 26:13 — 36.2MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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