963: Find Your Audience: Solve Marketing Problems and Create Pipeline Growth with Fractional CMO Nathan Yeung

Most marketing businesses concentrate on the artistic aspect of marketing. They are unaware that creativity is merely a component of marketing and that it is not always crucial. Business owners ought to also focus on the operational aspects of marketing, such as case studies and sales enablement tools. Doing so will enable your marketing system to roll and attract people to our business, resulting in growth.

Nathan Yeung is the founder of Find Your Audience, an online marketing agency that provides fractional CMO services to businesses. With a background in finance and management consulting, Nathan brings a unique perspective to marketing, focusing on the operational and sales-enabling aspects rather than just the creative side. Today, Nathan discusses the importance of maximizing existing marketing assets and channels before expanding into new ones.

Quotes

"Creativity is only one cog in the wheel. It's not always the most important." - Nathan Yeung

“We don't necessarily believe that creativity alone can fix all marketing problems. Marketing is really a toolkit, and you can do a variety of things with it.” - Nathan Yeung

“You have to think about everything you do as if you have one shot. When you consider it that way, it makes a lot more sense because you have to perform.” - Nathan Yeung

Takeaways

00:50 Focusing on optimizing existing marketing assets and channels can be more impactful than constantly expanding into new ones.

02:55 Regularly updating and effectively distributing sales enablement tools, like case studies and testimonials, is crucial for driving revenue.

13:31 Bringing in an outside perspective, like a fractional CMO, can help identify and address blind spots in a company's marketing strategy.

24:28 Specializing and being unique in your marketing approach can be more effective than trying to be a generalist across multiple channels.

24:44 Adopting a "one shot" mentality, where every marketing effort is treated as a critical opportunity, can lead to more focused and impactful campaigns.

Resources

Podcast: Play in new window | Download (Duration: 26:41 — 36.8MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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