964: Ginni Media: Podcasting Growth and ROI with Ginni Saraswati

Podcasting has emerged as a valuable tool for business growth in the digital age. It offers a unique platform to connect with your target audience, providing a more intimate and personalized experience compared to traditional marketing channels. Consistently delivering valuable content and insights through podcasts can help position yourself as an industry authority, fostering trust and credibility among your listeners. Moreover, podcasts enable you to reach a global audience, expanding your business's reach and potential customer base significantly. Embracing podcasting as a part of your marketing strategy can effectively enhance brand visibility, generate leads, and ultimately drive business growth.

Ginni Saraswati is the owner and founder of Ginni Media, a New York City-based internationally recognized podcasting production house providing multiple podcast services, and the host of the Ginni Show. Today, Ginni brings up the importance of being present and elevating diverse voices through audio media. She shares her journey as an entrepreneur and the growth she has experienced, especially in the last two years. Ginni also talked about the challenges her clients face when starting a podcast and how her team helps them overcome those hurdles.

Quotes

"I loved the platform of podcasting way before podcasting was actually podcasting." - Ginni Saraswati

“The biggest achievement that I'm going to brag about is I have learned so much about myself in the last two years post pandemic than I have ever before.” - Ginni Saraswati

“Don't be so fixated on buying the house and the things. I didn't think about the practicality of that. I would have eventually gotten there myself. But if someone had told me that at 17, I would have saved a lot of time.” - Ginni Saraswati

Takeaways

03:39 Developing self-awareness and addressing personal growth areas can positively impact an entrepreneur's ability to show up consistently and effectively in their business.

04:29 Building a remote team with diverse perspectives can be a significant achievement for an entrepreneur, fostering creativity and strong team dynamics.

09:47 Podcasting is a powerful communication tool that can help businesses deepen their connection with their current customer base or grow their client and customer base.

17:10 Overcoming the initial hesitations around podcasting, such as feeling overwhelmed, technical challenges, and concerns about monetization, is key to successful podcast implementation.

18:01 Embracing one's authentic voice and unique perspective, rather than trying to emulate others, is essential for creating an engaging and successful podcast.

Resources

Podcast: Play in new window | Download (Duration: 25:46 — 35.6MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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