969: Twibi Agency: Digital Marketing, Lead Generation, SEO and AI Strategies with Brenton Thomas
Achieving marketing goals demands a multifaceted approach, and a good strategy often encompasses multiple tactics such as paid search, which enables instant visibility and precise targeting, ensuring your message reaches the right audience at the right time. Paid social leverages the vast user base of social media platforms, allowing for engaging and highly targeted campaigns. Meanwhile, SEO forms the bedrock of your long-term online presence, organically elevating your brand's visibility in search results and cementing its authority in your industry. Using these strategies, businesses can unlock a powerful synergy that propels them toward their marketing goals.
Brenton Thomas is the founder of Twibi Agency, a digital marketing agency based in Portland, Oregon, amd is a digital marketing expert with over seven years of experience in paid search, paid social, organic social media, and SEO. He has worked with clients ranging from small mom-and-pop shops to billion-dollar companies like Magic Eden. Today, Brenton explains his focus on driving leads and revenue for his clients, as well as his use of AI in content creation and the challenges he's faced in building his agency.
Quotes
"My team is great. I really enjoy working with them and find the things happening in their lives fascinating. I want to keep working with them and help them grow." - Brenton Thomas
“I'm interested in AI and want to see how we can work in this scope. We can figure out this whole AI blog posting thing. A lot of time and focus of the entire team is going into this so if we can figure it out, sky's the limit.” - Brenton Thomas
“Sometimes the downs can actually slingshot you higher up. Whatever you're going through, or whatever you're about to go through, it's just a season. If you work hard, you can uplift yourself from a lot of it.” - Brenton Thomas
Takeaways
02:08 Focusing on leads and revenue is crucial, even if a client's initial goal is brand awareness.
04:45 Choosing the right marketing strategy depends on the time horizon and speed of growth needed to reach a client's goals.
05:28 Utilizing AI for content creation can be beneficial, but it's important to maintain the brand's personality and voice.
11:53 Building a strong network through organized business networking groups can lead to valuable client referrals.
17:15 Embracing the ups and downs of entrepreneurship and seeing challenges as opportunities for growth can lead to the best outcomes.
Resources
Podcast: Play in new window | Download (Duration: 18:18 — 25.3MB) | Embed
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Filed in: Archive 4: 2020-2023 • Interview • Podcast
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