973: Regal.ai: AI-Driven Success in B2C Sales to Hit Your Sales Growth Goals with Alex Levin

With businesses becoming accessible online, it could feel like there is a lack of personalized and human interaction experience being delivered to consumers, holding down business growth. However, technology such as AI-powered platforms transforms and improves the way businesses interact with their customers, giving them more personalized experiences, and leading to better growth sales.

Alex Levin is the Co-Founder and CEO of Regal.ai, a B2C sales platform that helps businesses engage with customers through personalized outbound phone calls. In this episode, Alex discusses how Regal's AI-enabled technology can help companies in industries like healthcare, insurance, and education improve their customer conversion rates by providing a more personalized and human-centric sales experience. Alex further shares his thoughts on the importance of embracing a human touch in digital sales, the common mistakes businesses make with outbound calling, and the value of a data-driven, experimental approach to marketing.

Quotes

"Think about how email marketing works. The challenge is that marketers understand it well, but salespeople often don't have that same experience." - Alex Levin

“The most successful businesses fail very fast, a lot of times. It's not about reducing the amount of failure; it's about increasing how quickly you can fail so you can move forward faster.” - Alex Levin

“The first thing to do in any test is to create the most extreme version to see if there's any signal. If something's moving, you'll quickly see if it's in a good or bad direction. Then, you can intervene, but don't make a small test.” - Alex Levin

Takeaways

01:54 Embracing a human touch in digital sales can lead to better customer engagement and higher conversion rates.

10:31 Businesses need to avoid the common mistakes of treating outbound calls like cold calling or linear B2B sales, and instead adopt a more personalized, data-driven approach.

19:15 Adopting an experimental mindset and being willing to fail fast can help businesses iterate and improve their sales and marketing strategies more quickly.

22:42 Carefully considering the unique characteristics of a business, including its risk tolerance and the speed of its sales cycle, is crucial when designing effective testing and experimentation strategies.

24:38 Midsize and larger businesses in industries like healthcare, insurance, lending, local services, and education can benefit from Regal.io's AI-enabled B2C sales platform.

Resources

Podcast: Play in new window | Download (Duration: 26:17 — 36.3MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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