977: Instantly Relevant: Warm Up and Convert LinkedIn Leads From Authentic Engaging AI Content with Thomas Helfrich

The use of AI in business operations and marketing has become not only important but also useful in today's rapidly evolving digital environment. With that being said, there is a common misconception that it will completely replace humans in various jobs, leading to widespread unemployment. However, it is important to realize that rather than replacing humans, AI has the potential to enhance our capabilities, making us more efficient and effective in our work. The key is to adapt and acquire the skills necessary to work alongside it.

Thomas Helfrich is the CEO and Founder of Instantly Relevant, a pioneering company specializing in LinkedIn lead generation, AI-powered marketing services, and social media strategy and coaching. Thomas is also the host of the “Never Been Promoted” podcast. He has pivoted his expertise to focus on marketing, networking, and sales enablement, helping businesses leverage technology to accelerate their growth. Today, Thomas discusses the importance of using AI to enhance, not replace, human capabilities, and shares his thoughts on effectively utilizing LinkedIn to warm up and nurture leads.

Quotes

"Use technology to accelerate you, not replace you. It doesn't mean it can't handle some tasks for you automatically, but you need to ensure that you're leading with the things that matter." - Thomas Helfrich

“There are no shortcuts. If your business is spamming people and trying to make a quick cash grab, you probably won't be in business a few years from now. Your brand is going to bleed out to spam.” - Thomas Helfrich

“Seeking help might be the piece that's missing. If you haven't done this tens of thousands of times, you're probably guessing. So, stop guessing and find some help.” - Thomas Helfrich

Takeaways

02:33 Use AI to accelerate your work, not replace yourself. Focus on the tasks that require human expertise.

12:50 Developing a strategic, methodical approach to LinkedIn, with defined phases and goals, is more effective than guessing or taking shortcuts.

13:24 Regularly updating your LinkedIn profile with relevant content and a clear call-to-action is crucial for maintaining engagement and building credibility.

19:55 Providing a positive, memorable experience for your connections, even if they're not ready to buy or hire, can lead to future opportunities.

20:22 Seeking guidance from experienced professionals can help you avoid common pitfalls and optimize your LinkedIn strategy for better results.

Resources

Podcast: Play in new window | Download (Duration: 24:29 — 33.8MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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