986: Rise Marketing Group: The Triad of Digital Marketing, Web Development, and Entrepreneurship with Ben Lund
A strong online presence, which often includes effective web development, is essential for reaching and engaging a target audience in the digital age. Entrepreneurs often rely on digital marketing strategies to promote their ventures and grow their businesses. The key to successful digital marketing lies in understanding the ever-evolving landscape of online platforms and consumer behavior.
Ben Lund is the founder of Rise Marketing Group, a digital marketing agency that creates curated programs to drive growth for their clients. Prior to starting his own business, Ben worked at tech giants like Google, giving him a unique perspective on the benefits of both corporate and entrepreneurial paths. Today, Ben talks about the pros and cons of working for a large company versus starting your own business, as well as the key strategies Ben has used to grow Rise Marketing Group into a successful agency.
Quotes
"The longer you stay in those big companies, the harder it is to remove yourself. These companies are smart—if they see good talent, they’ll keep throwing carrots your way." - Ben Lund
“A good approach is to look at your competitors’ websites. How do their websites look? Do you want to be below their standard? Are you already below their standard? Are you just average? You don’t want to be average or simply keep up—you want to be better than them. Use their websites as a competitive benchmark.” - Ben Lund
“If it's your calling for whatever it is in life, just go for it. It will work out.” - Ben Lund
Takeaways
01:43 Weighing the benefits of working for a large company versus starting your own business can be a strategic decision, with both paths offering unique advantages.
17:23 Continuously improving and investing in your website is crucial, as it serves as the digital storefront and a key asset for attracting and retaining customers.
19:59 Hiring the right team or agency to handle marketing tasks can be beneficial, especially for business owners who lack the time or expertise to execute these strategies themselves.
20:20 Evaluating your competition and ensuring your website and services are on par or exceeding their offerings is important for staying ahead in the market.
22:06 Startups and new businesses need to have a viable product or service, as well as a marketing budget, to be considered for partnership with a digital marketing agency.
Resources
Podcast: Play in new window | Download (Duration: 26:14 — 36.2MB) | Embed
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Filed in: Archive 4: 2020-2023 • Interview • Podcast
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