987: Qry E-Commerce Marketing Agency: Level Up Your Ecommerce Business with Samir Balwani

During the pandemic, online products and services skyrocketed, rewarding e-commerce business greatly. But as we transition back to normal, consumer spending habits have changed, and if businesses don’t take action accordingly, they will lose. So to address the problem, businesses need to avoid focusing too much on trends, but rather see the picture as a whole and how people will need their product. Properly using the power of social media is also a way to continue the growth of businesses.

Samir Balwani is the CEO and founder of QRY, an e-commerce marketing agency that specializes in scaling brands, and the podcast host of “Ecom Experiences.” In this episode, Samir discusses the current state of the e-commerce industry, focusing on the challenges and opportunities it presents. He stresses the importance of measuring campaign results and taking a holistic, brand-focused approach to marketing. He also shares his thoughts on balancing action and deliberation, the relationship between money and time in business, and the value of building a passionate community around a brand.

Quotes

"It's not enough to just think—you have to take action on it. But you also have to remember that action costs money, and actually doing things means you're taking a risk." - Samir Balwani

“Transitioning your brand and product from a ‘nice to have’ to a ‘need to have’ for some segment is absolutely the most important thing if you want to continue to grow.” - Samir Balwani

“The best brands are the ones that are always excited. The best business owners and entrepreneurs are those who are always eager to learn something new and challenge the status quo.” - Samir Balwani

Takeaways

04:03 Balancing action and deliberation is crucial in e-commerce, as making too many quick decisions can be costly.

07:02 Investing money can accelerate growth, but understanding the right time and direction to scale is essential.

10:41 Building a passionate community around a brand is key to driving long-term growth and resilience.

14:29 Clearly understanding the problem a business solves for its customers is the foundation for effective marketing.

21:05 Embracing curiosity, experimentation, and challenging the status quo are hallmarks of successful e-commerce brands.

Resources

Podcast: Play in new window | Download (Duration: 22:17 — 30.8MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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