989: FigPii: A/B Testing Can Skyrocket Your Online Sales with Khalid Saleh

Increasing online sales with A/B testing offers several distinct advantages for businesses. It provides a data-driven approach, allowing companies to make informed decisions based on real user interactions rather than assumptions. This method helps in identifying and refining the elements that contribute most to conversions, optimizing the overall user experience. A/B testing also enables businesses to adapt quickly to changing market dynamics, ensuring that their online sales strategies remain effective and competitive over time.

Khalid Saleh is the founder of FigPii, a user insights platform that helps improve website conversion rates through A/B testing and experimentation and the author of “Conversion Optimization: The Art and Science of Converting Prospects.” Today, Khalid explains the importance of split testing and A/B testing for website optimization. He shares his personal experiences in the industry, including the challenges he faced when Google discontinued their Website Optimizer tool, leading to the creation of FigPii. Khalid also talks about the benefits of A/B testing, the humbling nature of the process, and the importance of testing and learning from user behavior rather than relying on assumptions.

Quotes

"Learn to crawl before you walk, learn to walk before you run." - Khalid Saleh

“Don't start with big tests. Because some of those big tests are complicated.” - Khalid Saleh

“My business would have been a lot more successful if I didn’t need to make the perfect decisions. I just needed to make fewer stupid ones.” - Khalid Saleh

Takeaways

14:39 Starting small with A/B testing and gradually expanding is more effective than attempting to overhaul a website's design all at once.

16:40 Regularly discussing and prioritizing testing ideas, as done by GoDaddy's CEO, can foster a culture of experimentation and continuous improvement.

18:55 Embracing the humbling nature of A/B testing and being open to surprising results can lead to significant improvements in website conversion rates.

21:37 Hiring the right people and understanding cultural differences is a significant challenge for entrepreneurs, but learning from mistakes is crucial for growth.

25:38 The book "The Road Less Stupid" by Keith Cunningham is highly recommended for entrepreneurs, as it provides valuable lessons on avoiding "stupid" decisions and fostering introspection.

Resources

Podcast: Play in new window | Download (Duration: 27:24 — 37.8MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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