994: SellCord and Engaging: Sell E-Commerce on Amazon and Walmart with Michael Lebhar

E-commerce and optimization strategies go hand in hand in the digital marketplace. To succeed in the highly competitive world of online retail, businesses must continuously refine their approach. A well-executed optimization strategy is crucial for attracting customers, boosting sales, and staying ahead in the ever-evolving world of e-commerce.

Michael Lebhar is the CMO, co-founder of Engaging.ai, and the CEO of SellCord. Michael launched his Amazon business at 16 with a $500 investment, eventually achieving seven-figure annual sales. He realized that while Amazon is a game-changing platform for brand discovery, many sellers lack the necessary infrastructure for long-term success. Today, Michael will delve into his insights on optimizing e-commerce strategies for sustainable growth and success in the digital marketplace. Stay tuned!

Quotes

“The only company that could potentially be a real contender to Amazon is Walmart. They have the money to do it, and they're investing in making it happen.” - Michael Lebhar

"Walmart Marketplace could be a good channel for brands. Based on that, there are different ways brands may want to approach selling on the marketplace and deciding how to go about it." - Michael Lebhar

“There's so much to do, and if you really put in the focus, put your head down, and outwork everybody, it's going to pay off. It starts piling up and multiplying.” - Michael Lebhar

Takeaways

01:52 Walmart's marketplace offers significant opportunities for brands, but requires a tailored approach compared to other platforms like Amazon.

02:58 Walmart is investing heavily in its ecommerce platform and has the potential to be a major competitor to Amazon.

11:26 Optimizing listings and leveraging Walmart's provided tools and resources is crucial for success on their platform.

15:40 Building strong relationships and partnerships can be a key driver of growth and scaling for ecommerce businesses.

19:30 Thinking creatively and being willing to put in extensive effort are important entrepreneurial traits for success.

Resources

Podcast: Play in new window | Download (Duration: 20:43 — 28.6MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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