796: From Complex to Easy-to-Understand Metrics: Data Gathering, Sales Funnel, and Measurement with Chris Mercer

Data is the "liquid gold" for entrepreneurs. From a person's name, location, address, e-mail to their interests, likes, dislikes, last pages visited, etc.—filling these aspects forms the "persona" that would allow any entrepreneur to tailor their marketing strategies for their prospective clients. Will quantifying the data helps? YES! How much? A LOT! This is why Chris Mercer is sought after for his services of measuring these data-enabling elements that assist various companies and businesses from any scale, entice and capture the hearts of their respective audience from complex and hard-to-understand metrics to easy-to-read and understand manner!