940: Battlbox And Carnivore Club: Insights About Creating Unique Customer Expectations and Experiences In The E-commerce Frontier With John Roman

The world of e-commerce is a vibrant and ever-evolving landscape, filled with countless success stories and valuable lessons for aspiring entrepreneurs. It is a realm where adaptability and innovation are key, as businesses must constantly navigate the ever-changing landscape of customer expectations, emerging technologies, and evolving market trends.

John Roman is an experienced Executive and Board Member, a strong sales and marketing professional, and the CEO of BattlBox and Carnivore Club. Battlbox has grown exponentially since its launch in 2015, and John has an impressive background in the e-commerce industry. Today, John talks about building a strong community and engaging with customers on a personal level. He shares his story about Battlbox's success, including their focus on content creation and their unique approach to testing and approving products for their subscription boxes.

Quotes

"The secret sauce isn't necessarily a secret, but it's hard to execute. And that is: community." - John Roman

“If you have a great business and you're advertising on one platform, at least try the other ones. They might not all work, some may, but you have to diversify.” - John Roman

“In order for you to win, others don't have to lose.” - John Roman

Takeaways

01:33 Building a strong community and engaging with customers on a personal level is crucial for e-commerce success.

09:00 Diversifying lead sources and advertising channels is essential to avoid relying on a single platform.

15:19 Scheduling time for important tasks and maintaining a structured calendar can help e-commerce business owners stay focused and consistent.

17:05 Celebrating milestones and creating unique experiences for loyal customers can foster deeper brand loyalty.

26:15 Adopting a mindset of abundance, where others' success doesn't diminish your own, can lead to more collaborative and rewarding business relationships.

Resources

Podcast: Play in new window | Download (Duration: 27:58 — 38.6MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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