948: Ramarketing: Outsourcing and Digital Marketing In Pharmacies and Biotech with Raman Sehgal

In this developing world, the supply of resources and services is important. As such, agencies that provide service and support for companies, especially in the pharmaceutical and biotechnology sector, are needed. Through them, they can work to provide analysis, research, create a strategy, and many more, all just to aid companies to grow and be successful.

Raman Sehgal is the founder of Ramarketing, a niche digital marketing agency that specializes in the pharmaceutical and biotechnology supply chain. With over 20 years of experience in the industry, Raman is also the author of "The Floundering Founder" and the host of the "Molecule to Market" podcast. Today, Raman talks about his agency's unique approach to serving clients in the biotech and pharmaceutical sectors, calling attention to the importance of being meaningfully specific and building long-term relationships with customers.

Quotes

"If you chase the money, the money will never be enough." - Raman Sehgal

“The real growth and success I've experienced in business has probably come in the last seven or eight years, when we made the decision to pivot and really focus the company on niching down.” - Raman Sehgal

“For me, it's about making sure that, if I look back to my 20s and 30s, I remember to make time to breathe and enjoy life. The journey is genuinely the best part of it.” - Raman Sehgal

Takeaways

05:48 Understanding the specific needs and challenges of a niche industry is crucial for providing effective marketing solutions.

18:23 Embracing new technologies, like AI, can enhance productivity and output, but maintaining a human touch and brand differentiation is key.

20:08 Focusing on a narrow target audience and becoming an expert in their problems can lead to long-term client relationships and business growth.

23:51 Taking time for personal well-being and being present in the moment can lead to better mental health and a more fulfilling entrepreneurial journey.

28:56 Niching down and becoming meaningfully specific in your business offerings can help you stand out and better serve your target market.

Resources

Podcast: Play in new window | Download (Duration: 33:32 — 46.2MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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