975: The Psychology of Sales and Negotiations: Build A Successful Scalable Business with Dropout Multi-Millionaire Brian Will

Building a successful business depends a lot on strategic approaches aimed at enhancing its overall value. Some strategies involve fostering a strong customer base through exceptional service and consistent quality of your products. Efficient operations and good financial management are also vital for stability and growth. Lastly, the ability to adapt in the face of market shifts and a skilled, motivated workforce are fundamental for long-term success.

Brian Will is an industry expert in sales and management consulting, as well as a best-selling author. He has written two books: "The Dropout Multimillionaire" and "No: The Psychology of Sales and Negotiation." Today, Brian talks about his passion for launching an executive CEO coaching business to help entrepreneurs scale and stabilize their companies, as well as the secrets to his success as a serial entrepreneur, including the importance of understanding your strengths and weaknesses, building a strong team, and planning for the worst-case scenario.

Quotes

"The secret to serial entrepreneurship is ADHD. I say that half-jokingly, but I also call ADHD my superpower." - Brian Will

“The first thing you need to do if you're going to start a business, or even if you have one that's not scaling, is to figure out who you are and aren't in the business. Too many people want to be a CEO, but they're not.” - Brian Will

“Every business evolves and yours must evolve too or eventually it will go away.” - Brian Will

Takeaways

03:32 Successful entrepreneurs need to understand their strengths and weaknesses and be willing to bring in others to fill in the gaps.

12:06 Allowing employees to make mistakes and learn from them is an investment in the long-term growth of the business.

17:01 Planning for the worst-case scenario and building up financial reserves is crucial for weathering unexpected challenges.

18:55 Evolving and adapting the business model over time is necessary for long-term success.

20:06 Seeking out mentors and coaches who have been in your shoes can accelerate your growth and help you avoid common pitfalls.

Resources

Podcast: Play in new window | Download (Duration: 23:59 — 33.1MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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