1027: Digital Marketing for Lawyers: Insights on SEO and Website Design with SEO Expert Doug Bradley

For law firms, effective online visibility relies on well-crafted SEO strategies and a professionally designed website. Implementing SEO techniques ensures that the firm's online presence is optimized for search engines, enhancing its chances of being discovered by potential clients. A user-friendly and informative website further complements these strategies, offering visitors valuable insights and establishing the law firm as a credible and accessible resource in the digital landscape.

Doug Bradley is the Owner of Everest Legal Marketing, a leading expert in law firm SEO and digital marketing. With years of experience working with large legal directories, Doug understands the unique challenges lawyers face in reaching new clients online. Today, he discusses common mistakes made in law firm SEO, unique marketing strategies, content recommendations, and offers advice on avoiding pitfalls when creating websites for lawyers. Stay tuned!

Quotes

“I had to teach myself how to fix these problems for the clients while I was on the job, trying to sell it to other clients. That hands-on experience really made me a good partner.” – Doug Bradley

“The basic stuff with SEO is often overlooked the most. If you're building a plan and you don't have the basics taken care of, nothing that you do later on down the road is going to win because the basics aren't taken care of.” – Doug Bradley

“Whatever industry you're in, don't be afraid to look at other industries and see how that could impact your industry.” – Doug Bradley

Takeaways

00:35 Understanding the nuances of a local real estate market, down to the street level, is key to making informed investment decisions.

02:30 Specializing in niche or obscure areas of law can be highly profitable, as clients in those fields may have difficulty finding qualified providers through traditional channels.

12:33 Being willing to try new marketing approaches, even if they seem unconventional, can lead to unexpected successes, as demonstrated by the partition referee case study.

15:27 Having deep expertise in a specific industry, like law, provides significant advantages over generalist web designers/SEO providers when it comes to anticipating challenges and avoiding common pitfalls.

21:45 Looking to other industries for innovative SEO and marketing ideas can help small businesses, including law firms, stand out and find new opportunities.

Resources

Podcast: Play in new window | Download (Duration: 26:01 — 35.9MB) | Embed

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