1136: Epique Realty: Understand Buyer Needs, Real Estate Technology, And the Value of Authenticity with North Idaho Real Estate Agent Jeff Halligan
How can real estate agents succeed in this dynamic landscape while maintaining authenticity? In today's real estate market, traditional tactics like cold calling are challenged by evolving consumer preferences and technological advancements. Agents now face the dual challenge of standing out in a crowded field while avoiding pushy sales techniques that often repel potential clients. The key to success will be using unconventional approaches to building genuine client relationships, leveraging technology, and personalizing outreach.
Jeff Halligan is a dedicated real estate professional with Epique Realty, serving the greater Sandpoint and Bonner County areas of North Idaho. With 30 years of experience, he has reimagined the real estate industry, bringing a multifaceted approach that includes online presence development, ecommerce, and digital marketing. Today, Jeff discusses his unique strategies for disrupting the real estate market, including leveraging technology to move away from traditional tactics like cold calling and door-knocking, and instead focusing on building relationships and personalized outreach to connect with potential clients.
Quotes
“If your headline works, they open the email. The subject line’s only job is to get them to open it. So if they open it, that's working. If they do whatever you're asking in the email, then the content works. Whether I get a yes or no, I don't care, as long as I get a response—then I know the email worked.” – Jeff Halligan
"I think a lot of authenticity is more about being accurate. I don't try to make sure I include it intentionally; I just include what's natural for me." – Jeff Halligan
“Take everything everyone’s telling you to do, throw it in the garbage, and just be yourself.” – Jeff Halligan
Takeaways
02:51 Leveraging technology and personalized outreach can disrupt traditional real estate tactics like cold calling and door-knocking.
14:09 Building genuine relationships with potential clients, rather than just focusing on transactions, is key to building trust and long-term success in real estate.
22:35 Understanding the unique characteristics and lifestyle offerings of a local real estate market, such as outdoor activities and amenities, can help identify the right fit for buyers.
26:23 Adapting to industry changes, like new regulations around buyer commissions, requires an open and proactive mindset to identify opportunities.
32:09 Being authentic and true to oneself in sales and marketing, rather than following conventional advice, can lead to better results.
Resources
- Jeff Halligan: In Real Estate the Strongest Foundation Isn't Concrete. It's the Trust You Build With Your Clients and Counterparts.
- Jeff Halligan on Facebook
- Jeff Halligan on LinkedIn
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