1179: Driving Business Growth Through Digital Accessibility with AudioEye CMO Chad Sollis
Sometimes businesses unintentionally miss out on reaching their full customer base by overlooking key factors like accessibility, personalization, or niche markets. Potential customers might be passing by simply because the messaging doesn’t resonate, the website isn’t mobile-friendly, or the brand hasn’t yet tapped into segments that would find real value in its offerings. Taking a step back to analyze who might be left out can open new doors for growth.
Chad Sollis is the CMO of AudioEye and a seasoned marketing and product leader with over two decades of experience in driving business growth and innovation across various industries. As a data-driven executive, he has helped multiple companies scale from $30 million to $3 billion in annual revenue and execute successful IPOs. Today, Chad Salas discusses the importance of aligning marketing and sales teams, the evolution of omni-channel marketing strategies, and the benefits of creating meaningful and accessible digital experiences for all users, including those with disabilities. Stay tuned!
Quotes
“What fires me up is my love for growing businesses—and doing it in a meaningful, profitable, and efficient way.” - Chad Sollis
"The single most important thing you can do is understand your audience—understand your buyer." - Chad Sollis
“There is no silver bullet for digital accessibility, but there is a gold standard. That is to make the internet more accessible and create equality across all digital experiences.” - Chad Sollis
Takeaways
02:41 Aligning marketing and sales teams early in the process is crucial for driving business growth and revenue.
05:07 Understanding your target audience's behavior and where they consume information is essential for an effective omni-channel marketing strategy.
10:39 Providing a meaningful and accessible digital experience can unlock a significant customer base, up to 25% of your audience, who have disabilities.
19:54 Continuous testing and optimization of marketing efforts, tailored to specific audience segments, can lead to substantial conversion rate improvements.
29:16 There is no single "silver bullet" solution for digital accessibility, but a comprehensive, three-pronged approach is the "gold standard" for making the web more accessible.
Resources
Podcast: Play in new window | Download (Duration: 30:35 — 42.2MB) | Embed
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