1185: Zairmail: Direct Mail Marketing Success, ROI, Strategy, and Digital Integration with Founder and CEO Wilson Zehr

It’s easy to feel lost among the noise of constant ads, emails, and social media posts especially in today’s world. While digital channels are essential, many businesses overlook the power of direct mail, which, in an age of digital overload, can actually cut through the clutter and make a memorable impact. Direct mail’s tactile nature and personal touch can help you stand out, especially when paired with data-driven insights to target the right audience. When used creatively, it’s not outdated—it can be a powerful tool for complementing your digital strategy and building a more well-rounded marketing approach.

Wilson Zehr is an experienced technology entrepreneur and academic who has founded six tech startups and raised over $60 million in venture capital. He is the founder and CEO of Cendix, with its front-end service called Zairmail, which offers the fastest, easiest, and most reliable way to send direct mail using the US postal service. Today, Wilson discusses the continued importance of direct mail in the marketing landscape, highlighting its unique benefits and the strategies that have helped his clients achieve remarkable success. Stay tuned!

Resources

• Speedy by Zairmail: Makes it Easy to Send Single Letters and Direct Mail Campaigns to Your Customers, Clients, and Prospects
• Zairmail: Direct Mail Marketing Letter. The Fastest & Easiest Way to Send Mail.
• Cendix: Web-to-Print Technology That Delivers
• Wilson Zehr on LinkedIn

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Filed in: Interview • Podcast