1249: Geo Targetly: Maximize Website Conversions with Geo Targeting with CMO Matthew Butler

Tuesday, March 4, 2025

Creating a website that feels local while serving a global audience is a tricky balance. Visitors want content that speaks directly to them—language, culture, and even currency can make or break their experience. A one-size-fits-all approach often falls flat, making personalization key to building trust and engagement. When a site adapts seamlessly to different audiences without losing its core identity, it becomes more than just a digital space—it feels like home, no matter where the user is.

Matthew Butler is the Chief Marketing Officer at Geo Targetly, a company that provides innovative tools to help businesses streamline their geo-targeting efforts. With a passion for reaching users with the right message at the right time, Matthew has established himself as a marketing expert, sharing his insights through various industry publications. Today, Matthew discusses the power of geo-targeting in maximizing website conversions. He discusses the various features of Geo Targetly, including the ability to deploy location-based redirects, links, and content pop-ups, as well as the tools to navigate complex compliance issues like GDPR. Stay tuned!