1253: P3 Selling: The Real Science Behind Closing B2B High-Ticket Sales with Principal Consultant Greg Nutter

Saturday, March 8, 2025

Traditional sales tactics often fall flat in today’s B2B landscape, especially when dealing with high-ticket deals. Buyers are more informed than ever, and outdated, pushy strategies only create resistance instead of trust. Success now comes from strategic positioning, deep relationship-building, and demonstrating real value at every touchpoint. When sales shifts from persuasion to partnership, closing big deals becomes a natural outcome instead of an uphill battle.

Greg Nutter is the Principal Consultant at Soloquent. He is a seasoned management consultant with over 30 years of experience in sales, spanning roles from sales representative to vice president of sales. He has worked with major technology companies like SAP, Hewlett Packard, and Microsoft, providing sales performance consulting and training. Greg is the author of the Amazon best-selling book "P3 Selling: The Essentials of B2B Sales Success," which offers a comprehensive approach to modern sales strategies. Today, Greg differentiates between B2B and B2C sales, emphasizing the importance of understanding a buyer's decision-making process and aligning sales strategies to meet specific client needs. Stay tuned!