JV Plus
Wow. I just stayed up all night creating a product, debugging it, writing the instruction manual for it, making the sales copy, and setting up the payment process.
The product I just made is called JV Plus. It allows you to turn ANY site (even this blog) into an affiliate program... cool, right?
Try it out. Just take ANY page on this site... for example:
http://www.robertplank.com/jv-plus
And stick your Clickbank ID in the "www"... for example...
http://stevenss.robertplank.com/jv-plus
Now you get credit for the sale of ANY of my Clickbank enabled-products I link to from my site! (Almost half of my products are on Clickbank.)
This script drops right in to any site... it doesn't matter what kind of site it is. I've never seen anything like this script before... that's why I made it!
You can check out the product here:
http://www.JVPlus.com
Okay, it's contest time. I deliberately violated one of the copywriting rules in Fast Food Copywriting on the JV Plus sales page... can you figure out what it is?
Winner Announced: Mark Squance guessed that the "big mistake" I made on that page was having a video longer than 2 minutes. He won a free copy of JV Plus plus $20 sent to his PayPal account.
Filed in: Product Launches
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Robert, my guess is that you did not spend much time on your headline?
But, then, I don’t see any short sentences.
And, ……….
I was told that it was okay to break “rules” so long as you knew what you were doing and the result would be better for you or your readers.
I want to know what rule you broke but I would also like to know why, please?
Thanks for some great weekend reading
John Williams
Another cool product Robert …
Man, the dust hasn’t settled on Black Hat PHP yet and already you’ve got another product out … give a guy a chance to catch up, will ya? 😉
Anyway, I think I found a typo in PDF:
Page 4 > Integrating with PayDotCom – isn’t the URL incorrect?
Cheers
Nick 🙂
Hey, I don’t know what rule you broke….but it doesn’t matter. I bought this quicker than ANY product I’ve bought from you before.
Like John said above, it’s ok to break rules. Even your own if they turn out to be effective.
This is something that I know will NOT collect digital dust. I’m going to start using it right away.
Excellent work Robert.
Robert,
I was just about to ask about PDC integration, but it looks like you have that in the bag.
This product is a no brainer, you had me at “Hello”
Karl.
Hi Robert,
Man, you are sizzling hot right now aren’t you?
I say you left out Step #5: Weave it all together with a story. You did mention you don’t do this step 100% of the time for specific reasons though.
All the best …
Mary Murtha
Another VERY neat product from the Robert Plank stable. Now how about letting all your customers become affiliates for your products too?!
John and Mary, good guesses, but nope. Actually I didn’t spend enough time on the headline and it shows but that’s not the rule I broke. I had a story in there and it’s too weak… but the thing I broke is a big, big no-no as far as I’m concerned.
William, some of my products already are affiliate-enabled… including this blog.
Thanks for catching the typo Nick, I fixed it and reuploaded the zip file.
Hi Robert,
I found what you were talking about weaving the story all together, but I think the big, big no-no is that it’s missing the quick summery of what’s in the package.
Jaime
Jaime,
Close but not quite. It was late so I just used the video at the end as the summary of all the things in the package.
So far the good but incorrect the guesses are: not enough time on the headline, a weak story, and missing summary. Any more guesses? Should I up the ante to 40 bucks?
Robert,
You don’t include an up-sell.
You don’t seem to emphasise “now” being the best (only?) time that we buyers will get this deal.
The final hook is
“2 smart marketers have already used JV Plus…
Are you number 3?”
Despite all this, I guess that sales have been pretty good because it seems to be a unique answer to a need that we probably didn’t know we had.
John Williams
I’ll take a swing.
Features mentioned, but benefits not spelled out. As an example:
* Easily use this on as many domains as you own with just ONE install.
Benefit: I don’t have to spend a lot of money.
* JV Plus integrates with Clickbank, $7 Scripts, PayDotCom, or ANY affiliate program you choose!
Benefit: Flexibility lets you have more options to make money
* Co-brand your blog pages to display custom text depending on which of your affiliates send you traffic.
Benefit: Better chance of making a sale
Dave
Hmm… Robert,
I’ll have to go with no testimonials or social proof!
Yes, you did mention what some other parketers do regarding affiliate programs, but didn’t offer any proof.
If you did, I missed it lol. 😉
All the best …
Mary
Well Robert, the call to action was about as dull as dishwater 😉
whats up with the Act now!, Its free… Yours for the asking… Absolutely free… Write … Click here now… Get started today… Don’t delay… Send me an email… See this now!
Where was your sense of urgency? People respond better when you make the situation urgent. Tell them a deadline, a bonus for the first 100, free e-book, offer lasts till……etc.
Just remember,
Attract the eye, capture the heart, win the mind…
(I find that works on girls too 😉
Have Fun
Mark S.
John: True, I didn’t include an upsell but that’s something I usually add to a sales letter later. I don’t have any other copywriting products so I don’t have much choice… at least I’ve got them on a list.
Dave: Thanks, I changed a few features to benefits.
Mary: I don’t have any testimonials yet…
Mark and John: I am tweaking the final hook a little bit and trying to get a better sense of urgency.
These are all REALLY good answers. I might have to dish out money to all of you guys. Even with these small changes I’ve made to the sales letter, I still haven’t edited the HUGE MISTAKE out of the sales letter.
Any more guesses??
Hint:
The ***e* *a**s *o**er t*a* **o *i***es!
Also, tallying up the sales today (about $1500) it looks like February was a $14,000 month for me… woo hoo! 12 product launches and there are still 3 more launches I have ready to go…
Robert, I can see a few small mistooks on your sales page (sorry, but I even proof-read cereal packets) but the only other thing I notice is that your headline about a freak accident is never explained.
maybe that headline should be removed and the one beginning “Make Any Site An Affiliate …..” made the real headline.
That seems to be more in line with your ffc method.
That’s my last fling at this thing, I promise.
John Williams
Good catch John. I just added a little bit more story explaining the freak accident thing. It helps to get a second set of eyes looking at the sales copy.
Hah, I never noticed, I guess plugging the speakers into my Linux box answers it ! Silence was golden 😉 – too much CLI
The Vid*o l*st* l*nge* *h*n tw* m*nut**!
Have you tested the ‘two minute rule’ by maybe observing other people when they are viewing the page – how long before they scroll or click away, I tend to read, scroll, read more, then if the words on the page look worthy, I’ll click the play button – you gotta get my interest first then a few minutes of good video will get a viewing by me
I’ve just had another look at the bottom of the jvpro webpage, I guess just after you modded it after your comment to John above.
“Think about this for a second:
65 of your competitors are already using JV Plus.”
Those lines looks dead Robert, you need to join the totaliser and the buy button – create the ‘buy it now’ urgency’ – in my mind the dime sale layout on your other sales pages are excellent in this repect – you know, those pages buy buttons say ‘if you dont buy it now its gonna cost you more’ – No BS the price goes up
Have Fun !
Mark S.
I scroll around any video that’s longer than 2 minutes. Everyone I know does that too. I also notice a big drop in conversions with any video longer than 2 minutes.
I like the dimesales on my sites too, but I can only do that on PayPal, not Clickbank, because Clickbank has static pricing.
What did I do wrong???
I cleared the cookie from robertplank.com, put my CB name in place of www, saw that the hoplink (unencrypted???) was included the address slot, then clicked thru to check on the CB credit and lo … [affiliate = none].
I was not going to buy, just wanted to see it work.
Gren.
So, I checked the cookies and found this had been reset for your domain …
comment_author_email_10b8f1abb951f8071f0495ab61bb5e2f
comment_author_10b8f1abb951f8071f0495ab61bb5e2f
I think I am missing the boat somewhere about this.
Gren.
Hey Robert, neat site I love what you are doing.
I especially like the light box effect that you get when you try and leave the site.
Is that one of your products? Where can I purchase it from?
Thanks
Mike
Robert,
Are you sure you spelled the last word right? The only word I could find was “minutes”, but nothing with that applies.
We’re still just talking about the FastFoodCopywriting PDF, right, not the JVPlus page?
Jaime
Hey Mark,
Great catch! I never even thought about the video lol. Congrats too! 😉
Hey Robert,
Na, you don’t owe me anything. You already helped me a couple of times. 😉
Btw, nice contest! It made me look more closely at some copy, and got me in the mode to studying sales pages more.
Mary
Gren, I’ve tested it with several browsers and it’s worked fine for me so I don’t know why it’s not working right for you.
The links are unencrpyted by default because I want affiliates to see that they are given credit.
There is a setting in the script to cloak the links.
Mike, the pop up effect is Action PopUp.
Jaime, yes, the word was minutes, if you look at the comments above you, Mark Squance won the contest. The answer was: The video lasts longer than two minutes!
Robert, will you please tell us why “I deliberately violated one of the copywriting rules”?
John Williams
Hi John W.
Ponder this for a moment…
You,ve gotta be in it to win it
and
It’s not winning it the taking part that counts
I guess we’ve all heard those words or derivatives thereoff – but how many times do we all put them into practice? — all the time ?
From the top of this Blog Post by Robet, “I just stayed up all night creating a product…”
It was Late (Early?) a real hair pulling session sometimes – the bulk of the product was ready – Saleable ? — how do you find out? sit and think?
The video was some 7 minutes long – Getting the video trimmed down from a feature film to a 2 minute or so trailer takes time to edit – maybe even re shoot, could add many hours or days.
Was it saleable as-is. Well from the sales page today…
70 of your competitors are already using JV Plus.
getting pixel perfect, tuning and trimming will probably only increase sales in the long term
Robert Deliberatly broke one of his own rules, but can you see the more important ones he abided by.
Have Fun !
Mark S.
Mark, this has, to me, got nothing to do with “winning and taking part”.
I made the point earlier in this thread that knowing which rule he broke would be less helpful to us than knowing why he chose to break it.
Maybe you can read his mind (you can’t read mine!) but, could you please let Robert answer my question?
John Williams
Hi John,
Sorry if you seemed to have missed my point with my analagy of “winning and taking part”, my point was Robert had a good solid product that he obviously had confidence in, after all he’d stayed up all night to get it finished. Should he have ‘sat on the sideline’ just watching todays opportunity go by? just because the video was irksome in that it was longer than he would have liked.
The other ‘great content’ in the package was more than enough to get the product selling (‘taking part’) and turning a tidy profit (‘winning’)
Why did he choose/violate one of his rules – just simply to get the product out.
(The video was good and to the point, I did note that I started to flag / mind wander at approx 5 minutes – however the good info was there right to the end)
Finally I take it that the question mark at the end of your final query, statement and question paragraph makes it rhetorical, and compells me to answer 😉
1)Mind reading is not a forte of mine 2)although I do consider myself to be a pretty good judge of character 3) and certainly to settle the score, it would be most interesing to hear Roberts answer to ‘your’ question
— I just wonder how much his would differ from mine.
Have Fun !
Mark S.
Mark, please give Robert a chance to answer the question I asked him.
I don’t know what “and certainly to settle the score” refers to and, no, I don’t want to – thanks.
Please note there are no questions, rhetorical or otherwise, in this post.
John Williams
John, Mark is basically correct.
I recorded the video trying to limit it to 2 minutes, but it ended up being 7 minutes and I left it that way.
It’s going to hurt my conversion rates, and I really need to re-shoot it, but I’ll probably leave it as-is for a while.
I had no idea if JV Plus was going to be a dud or not. That’s why I put half-effort into the copy, didn’t bother developing an upsell, etc.
I didn’t break the rule on purpose, but when I saw it was there I left it, because for all I knew the product wouldn’t sell… so why not put it out there and let people vote with their wallets, and then I could go back and make it better?
I broke that rule because it was my goal to get that product launched by morning, no matter what.
I still hate it, but everything can’t be perfect.
I see what happened, Robert…
I was going word by word, how on the PDF, it has it as 2 minutes, not “two minutes”.
Besides the sentence is a little different as well: “you need to keep the video at 2 minutes of less”.
There wasn’t another update, was there?
Jaime
Yeah Jaime, it wasn’t something that was in the book word-for-word… what would be the point of that? If you could figure it out with a simple word search it wouldn’t show you learned anything.
Thanks for catching that typo btw… I’ll fix it… spell check missed it.
Hi Robert,
Awesome product. Got a quick question for yah though…
I’m trying to get it setup with the whole wildcard thing on my MoneyNuggets.com website but for some reason (that I hope you can explain to me) when I try to send someone to http://moneynuggets.com?hop=cbidhere it works, but http://cbidhere.moneynuggets.com doesn’t.
Any clues?
Thanks,
Marvin
Marvin, http://cbidhere.moneynuggets.com works fine for me.
Well that’s embarrassing. Haha!
But seriously, it does seem to work if I click on that link, so it seems like it probably only works on links from web pages and not when typed directly into the browser or something –
Because when I do type in an ID directly into the ClickBank ID spot in my address bar – it doesn’t work for me. (Although it does work when I try it on your site)
Marvin
Nevermind. Now it works. That’s why you programmer bug me. Always finding new ways to mock us mere mortals and increase our profits wildly.
Keep doing the last part, try and cut down on the first.
Marvin
PS: This software seriously rocks. 🙂
The browsers seem to be overeager to cache subdomains. So if you type http://subdomain1.example.com before you’ve got it all working, then get it working, and type http://subdomain1.example.com, your browser will immediately try to tell you it still doesn’t work.
But if you type http://subdomain2.example.com, or close the browser and re-open, it will work without problems. I should add that to the instructions.
Hi Robert
Thanks I have been looking for something like the JV-plus and NOW I have it.
Thanks
Charles
Hi Robert,
You too seem to be hit by the dreaded “” in your blog.
It is in the WINNER ANNOUNCED Section
Perhaps you can try editing your wp-config.php file and commenting the following lines.
// define(’DB_CHARSET’, ‘utf8?);
// define(’DB_COLLATE’, ”);
Let me know if it worked.