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About Robert & The Podcast
The Marketer of the Day Podcast interviews entrepreneurs who have been through “the struggle.”
They’ve experienced the headaches of repeat failure, trial-and-error, scaling, delegating, course-correcting, and getting their online businesses to succeed beyond their wildest dreams… and want to help you get to where you need to go.
Nice card, Robert. Sure I’ve seen the video before on a certain membership site of yours… 😉
I really like how you use your card to generate visitors to a low-ticket salespage. The card works well for potential customers (gets them in your funnel), and for potential JV partners (by showing them how you convert visitors to customers).
One question: what results are you seeing from using this card at high-power conferences and meetings?
Robert, I take a totally different approach on business cards. I spoke about this at my blog but I use what is known as a ‘money card.’
The card actually looks like a folded $20. I put these everyone and get calls and traffic to my site like crazy.
I blogged about this at my blog:
http://jrjackson.com/page/5/
J.R.
Hi.
Since you’re intending to use this card at a specific venue I’m down with what you have done, except for your photo, which, frankly, sucks. It makes you look a lot less professional than need be. Your use of the same photo on your site too drags you down. Loose the hair gel, get better lighting and an ironed shirt and use photos that make you look professional not like a dweeb.
All the best!
Sam Small
http://smallwondervideoservices.com
Glad you’re spreading the good info on business cards! Yes, it’s just another copywriting “mini-media” and can be quite effective as a lead generator. I’m sure you’ll find it to be that way at your upcoming events.
I’ve been using this approach for a few years with my cards — especially as they’re so inexpensive to print. Often I’ll go to a big seminar with cards I’ve adapted just for that seminar — target the message, setup different email addresses (easy then to track where people meet me) and even different URLs.
The photo makes a big difference, if I come home with 20 business cards, often all 20 don’t have photos — 2 weeks later, hard to remember each person. People easily remember me at the next event etc (although my name probably helps too, being close in spelling to that much more famous Kennedy marketer).
One more thing I definitely keep off the business card is a cell/mobile number. From a “positioning” point of view, that direct access (or any kind of IM address etc) is not a good first impression. The phone, fax and email all go to my “office manager” — my wife.
At the moment the back of my card has a quote about me from a source very credible to my target market, plus a mini case study. In the past, I’ve also had offers and the start of articles (with a URL to continue — the article stops right at a key point).
Most people are surprised at how much you can really fit onto a card and still be readable.
I do notice after events that the URLs and email get some traffic — several good leads as a copywriter/designer, not product sales — certainly enough to make it worthwhile to do the card this way.
Sam, if I wanted to appear stuffy, I might follow your advice. But the picture that’s on the card now describes me better.
Also, I leave off the “title” next to my name because I picked up a tip at AM 2.0 where someone said if it says you are the “President” or “Director” on your business card, it’s obvious you are a 1-man show. So be the “Director of Marketing” instead… and a guy I met at the workshop we threw the other day was a “Director of Possibilities” on his business card… funny.
Robert, I agree with you about leaving your ‘title’ off of your business card.
I taught this to my brother who owns his own chimney cleaning company. Now he is not asked questions like, “are you sure you can’t do any better” etc.
If you’re the “boss” they expect everything from you.
I have found that most people are paid in titles instead of money so they do not mind keeping their “title” on their business card – makes them feel better 🙂
J.R.
Hi Robert,
Nice video and well presented. I personally like the photo and the relaxed “attitude” you have. Its more real to those who know you and understand that relaxed is your style.
Unlike some who posted here who obviously are rather stuffy.
Thanks for keeping it real.
Kevin
Cool idea Robert. Maybe sending people to a different link via the card would allow you to track hits/sales so you could see you conversion from it…?
Hey Bro don’t worry about your picture, it’s definitely original. You sure don’t want it to look like a mug shot!
Lighten up Sam, hahaha
Later
I like the idea of using a different website address to track traffic. I will test this on my next money card.
J.R.
Hi Robert –
Excellent idea and you got my creative side pondering other ways to take advantage of this concept.
Agree with the President exclusion on the card. Don’t think any top rank titles like that work in your favor. Just looks like little people trying to look important.
About your image dude. Just be yourself. Your hair is fine and so is your shirt. Do want you want we need more of that in this world. I’ve always noticed the innovators, those with higher intelligence and that deliver the best solutions don’t fit in with the herd.
Wasn’t it people wearing ironed shirts that screwed up our economy and just about everything else in this world.
Hey Robert,
Great tip,
Thank you very much
Like the hair cut
Robert,
After meeting you last weekend at Disney and getting your card, I have to say it really helps to have a Michel Fortin testimonial to put on it!
And as far as photos go, the last thing you need is a corporate suit type look.
Want to look clueless at an Internet marketing event? Show up in a suit! (If it’s your event we can make an exception… but it still doesn’t “suit” you.)
When is the next article coming out?
whether its on automatic posting– its been a few days, its been over 10 comments…
We all await.
🙂
Paydex