264: Accelerate Your Online Branding with Brand Strategist Jena Rodriguez

Jena Rodriguez from BrandWithJena.com wants you to understand the difference between a brand (the inner game of what you stand for) vs. branding (the outer game of how you express those core values).

She has a 12 component system called branderity that involves communicating with those brand fans to understand their problems, their language, and combine that with your unique story. That leads to your website colors, positioning, price, marketing message, and so on. She also tells us how to prevent getting bogged down with your branding and why you should be clear instead of clever.