313: CPA on Fire: Market Yourself, Setup the Proper Legal Business Structure, and Save More of the Money You Earn with Josh Bauerle

Josh Bauerle is the CPA on Fire. He provides accounting advice and services for many successful entrepreneurs such as John Lee Dumas of Entrepreneur on Fire. Listen in as he explains what entrepeneurs need to know (choose the right business entity, don't want until tax time, separate your business and personal bank accounts and credit card) as well as how he's marketed himself online and discovered his unique hook.

Quotes:                                                                                                                                   

“Anytime you can show people exactly how it's going to correlate to their money and put more money in their pockets, that gets people interested.” – Josh Bauerle

“You have to constantly be willing to fail. You have to constantly be willing for people to say no to you. And every once in a while, it's going to work—and when it does, it makes up for all the no's and all the failures, and more.” – Josh Bauerle

“You need to have those numbers. You should be able to go at any point in the year and say, ‘Okay, year to date, I've made this much, I've spent this much. This is what I can do to improve.” – Josh Bauerle

Takeaways:

06:01 Separate your business and personal finances to track expenses accurately and maximize tax savings.

10:07 Choose the right business entity based on your income level to potentially save thousands in taxes each year.

19:20 Build your business by providing value to other entrepreneurs' audiences through podcasts, blogs, and strategic partnerships.

21:53 Understand your business numbers to make smarter financial decisions about reinvestment and personal income.

24:45 Always be willing to fail fast and test new business ideas with minimal upfront investment.

Resources

Podcast: Play in new window | Download (Duration: 31:01 — 28.4MB) | Embed

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Filed in: Archive 2: 2017 • Interview • Podcast

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