650: How To Convert Customers Faster and Build Stronger Relationships Through Content Marketing with Lyndsay Phillips

Lyndsay Phillips is a serial entrepreneur, self-professed organizational freak, client-appointed task master plus project ninja and warrior content marketer for life & business coaches, accountants and other online entrepreneurs across the globe.

As the CEO & Founder of Smooth Sailing Business Growth & Smooth Business Growth Podcast– 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle. She leads a rock star team to support entrepreneurs who are seeking fast-paced business growth but finally have come to the realization that they can’t do it alone, do it all, and do it well.

She is also loves sharing practical tips, business building & content marketing strategies so that you can be more productive and attract more customers faster.

Quotes

“Content marketing is as easy as ABC: Attract, Build relationships, and Convert.” - Lyndsay Phillips

“I would rather tackle one thing at a time, figure each other out, make sure it's a fit, and have everything dialed in. Then, we can move on to the next thing and adapt from there. It's so much easier on everyone.” - Lyndsay Phillips

“Just take action, love your business, and have fun with it.” - Lyndsay Phillips

Takeaways

03:31 Content marketing works best when you understand exactly where your ideal customers spend their time online.

11:22 Organize your YouTube channel with specific playlists to help viewers easily find and consume your content.

21:30 Measure your time's worth and outsource tasks that cost less than your hourly rate, freeing you to focus on money-making activities.

23:22 Start small with outsourcing by delegating bite-sized tasks and gradually increasing team responsibilities as you build trust.

26:11 Facebook challenges are an effective way to demonstrate expertise and attract potential clients by offering practical, hands-on training.

Resources

Podcast: Play in new window | Download (Duration: 31:51 — 29.3MB) | Embed

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Filed in: Archive 3: 2018-2020 • Content Creation • Interview • Podcast

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