652: Top Line Results: Create an Inbound Organization Through Helpful, Educational, Attractive Marketing with Todd Hockenberry

Today's guest is Todd Hockenberry, owner/founder of Top Line Results, a global leader in
educating and helping B2B companies adapt to Internet-driven changes in buying behavior.
Todd is the co-author of Inbound Organization: How to Build and Strengthen Your Company's
Future Using Inbound Principles, released in April 2018 by John Wiley & Sons.

In his book, Todd shows leaders how to build their company's future around inbound principles and
strengthen the structural foundations necessary to deal with the changes in buyer behavior.
Todd helps business owners and leaders understand that mission matters, culture is
destiny, and the way their prospects and customers want you to market, sell, and service
them is changing, and most importantly, what to do about it.