Advertising
641: Scientific Advertising: Find Your Target Audience, Split Test, and Improve Conversions with Facebook Ads Expert Mojca Zove
Mojca Zove is the owner of Super Spicy Media and a Facebook Ads Expert that helps +7-figure companies generate leads and increase profits with Facebook Ads.
She's the author of The Facebook Ads Manual, a book that helped hundreds of people launch their first successful Facebook Advertising campaign. She recently launched her online course - The Science of Facebook Ads.
She's an international speaker. She appeared on MicroConf, Double Your Freelancing Conference, Seanwes Conf, BaconBiz and others.
Quotes
“I'm never going to guarantee success, because no one can guarantee it. What I can guarantee is that I will do my best to earn more and to help you get more profit.” - Mojca Zove
“I always share everything, and I encourage my clients to do the same. That's how people find you, and your product naturally becomes the direction they go in later.” - Mojca Zove
“You don't want to go really complex at the beginning because you'll get overwhelmed really fast, the results won't be as tangible, and you won't get the quality results you need to determine which direction to go next.” - Mojca Zove
Takeaways
02:44 Honesty and personal connection matter more than flashy promises in digital marketing.
06:33 Start Facebook ad campaigns with valuable content that solves real audience problems.
10:57 Experiment with different content formats to understand what your audience prefers.
13:40 Track both Facebook engagement and website conversion rates to optimize ad performance.
16:52 Build marketing funnels step by step, beginning with awareness and gradually moving to sales.
Resources
- Super Spicy Media: We help 7-figure businesses take their content game up a notch
- The Science of Facebook Ads: Sign up for the waiting list below and get notified when enrollment opens again.
- Connect with Moja Zove on LinkedIn
Podcast: Play in new window | Download (Duration: 25:05 — 23.1MB) | Embed
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629: Consulting Success: Scale Up, Find Freedom From Hourly Fees, Fill the Pipeline, and Solve Problems with Michael Zipursky
Michael Zipursky coaches consultants. He wants you to develop a mindset of serving (solving problems) so that you can create powerful systems, attract more clients, and ultimately increase your fees, so you are paid based on results and not hours (or days). Listen in to discover how to set yourself apart, have conversations with your prospects, and fill the pipeline.
Quotes:
“The real realization for people is that clients don't actually care about timing. What they care about is whether they are getting the results they want.” – Michael Zipursky
“The opportunity for consultants is to go deeper and have more meaningful consulting sales conversations before starting a project. This allows you to truly understand the buyer and get to the core of what is meaningful and valuable for them.” - Michael Zipursky
“Give yourself a little more space to understand that these things are not mistakes. They're lessons to be learned and opportunities to improve.” - Michael Zipursky
Takeaways:
02:31 Successful consulting is about solving problems and helping clients reach their goals, not just selling hours of work.
18:33 The key to winning more business is understanding a client's true needs through deep, thoughtful questions.
14:53 Consultants should focus on the value and results they deliver, not just the time spent on a project.
22:33 Fear of failure and desire for perfection often hold consultants back from taking meaningful action.
26:51 Building a consulting business requires a long-term mindset and viewing mistakes as learning opportunities.
Resources
- Consulting Success (Website)
- Michael Zipursky (LinkedIn)
- Michael Zipursky (Amazon)
- Michael Zipursky (Twitter)
Podcast: Play in new window | Download (Duration: 31:47 — 29.3MB) | Embed
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621: Succeed By Failing 90 Percent of the Time: Pay Attention to What’s Working and Apply the 80/20 Rule to Your Productivity, Google Ads, and Facebook Ads with Perry Marshall
Perry Marshall is one of the world's most expensive and sought-after business consultants. Clients seek his ability to integrate engineering, sales, art and psychology. He launched two movements in modern marketing. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. He wrote the world’s best selling book on web advertising, Ultimate Guide to Google AdWords.
More recently, he's turned "80/20" into a verb. 80/20 is not just a fact about your business, it's action you take on your business. 80/20 is the central lever for every great strategy. His book 80/20 Sales & Marketing is mandatory in many growing companies. His books are course material in several business schools.
Quotes:
“Marketing always aligns with existing trends and natural forces in the marketplace. Anything effective in marketing works because it harmonizes with these larger forces, and you're simply directing or steering them slightly.” – Perry Marshall
“There are certain kinds of salespeople and sales modalities. If you put the wrong person in the wrong modality, you're just pounding a square peg into a round hole, which frustrates everybody.” - Perry Marshall
“The world is increasingly chaotic, making it harder to predict the future based on the past. It's becoming more difficult to foresee which product will go viral tomorrow based on what went viral today.” - Perry Marshall
Takeaways:
04:40 Fail fast and seek early customer validation by asking people to pay for your product before fully developing it.
14:01 Focus on the 20% of your skills and customers that generate 80% of your business results.
20:42 Stop trying to improve weak areas and instead concentrate on your natural strengths and talents.
35:45 Pay close attention to your reliable, low-maintenance customers who consistently generate steady business.
41:43 Recognize that business success often comes through incremental steps and experimental approaches, not overnight miracles.
Resources
- 80/20 Sales and Marketing (Book, 1¢ Offer)
- Perry Marshall (Facebook)
- Perry Marshall (LinkedIn)
Podcast: Play in new window | Download (Duration: 51:17 — 117.6MB) | Embed
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620: Drive Traffic from Facebook and Instagram Ads: Lookalike Audiences, Carousel Ads, Boosted Posts and More with Monica Louie
Monica Louie uses her expertise in Facebook & Instagram ads to help entrepreneurs skyrocket their profitability. After discovering the wonders of paid advertising and seeing amazing results herself, Monica has built a thriving agency for major brands and solopreneurs alike. Do you want to create campaigns that convert too? Discover how to flourish with Facebook ads through Monica's step-by-step course at FlourishWithFBads.com. Ready for her team of ads rockstars to handle the ads management for you? Apply to work with Monica and her team at MonicaLouie.com/WWM.
Quotes:
“If a client doesn’t have an established following online, then the targeting needs to be more creative. If the client already has a great following on Facebook, website traffic and email list, then the goal is to grow their audience and get more people to their website or products.” – Monica Louie
“One of the great things about Instagram ads is that even if you don't have that large Instagram following, it almost doesn't matter when it comes to ads, because you can create those audiences within Facebook, and then use them with your Instagram ads as well.” - Monica Louie
“When you're thinking about creating an ad, pay attention, scroll through your own newsfeed and see what stands out at you, what makes you hesitate, what makes you pause for just a moment, and start reading further. And then use that as your own inspiration when coming up with an image idea or a video idea for your ad.” - Monica Louie
Takeaways:
02:00 Instagram ads can be powerful for businesses with visually appealing products or services, especially for younger demographics.
08:36 Facebook and Instagram offer advanced targeting options, including look-alike audiences based on email lists and website traffic.
16:10 Staying updated with platform changes and learning from successful ad examples is key to effective digital marketing.
19:54 Narrowing down audience targeting can significantly improve ad conversion rates by focusing on specific interests and demographics.
33:00 Continuously testing and refining ad strategies is crucial for successful Facebook and Instagram advertising.
Resources
- Monica Louie: Facebook & Instagram Ads Management (Official site)
- Flourish with FB Ads (Facebook ads course)
- Monica Louie (LinkedIn)
Podcast: Play in new window | Download (Duration: 34:29 — 79.1MB) | Embed
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603: Disruptive Advertising: Run Google and Facebook Pay-Per-Click Ads with Jacob Baadsgaard
After growing one of his first PPC clients from 25 to 250 employees, Jacob Baadsgaard realized he had a gift for using pay-per-click marketing to drive dramatic business results.
Podcast: Play in new window | Download (Duration: 30:32 — 28.1MB) | Embed
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To help more companies succeed online, Jake founded Disruptive Advertising, a PPC, and CRO management agency that has helped hundreds of companies realize unprecedented growth and profitability from the online advertising.
In the four years since its founding, Disruptive Advertising has grown from two employees working in Jake's basement to a flourishing agency with more than 90 employees and a run rate of over $12 million- putting it at #145 on the 2017 Inc 500 list! Listen in to hear about Jacob's ad strategies, best practices, real-life case studies, push and pull tactics, as well as common mistakes to avoid.
Quotes:
“It's not very common to make any money. You are typically losing money in the first three months as you figure out viability, testing audiences to see which ones resonate best with your offers, and testing different website experiences that you point them to.” – Jacob Baadsgaard
“We can target a couple of audiences, start with a couple of keywords, test some different ad messaging, test the different website experience, and pages that we point them to. Let's really get those nailed down first, before we start spreading the budget too thin; That way, we can conclusively test and understand what's going on.” - Jacob Baadsgaard
“Quizzes are an effective way to get a quick barometer on how someone's feeling about a particular topic, or a product or service or those types of things. What's interesting is that, you can actually measure this based on their behavior without asking them anything as well.” - Jacob Baadsgaard
Takeaways:
03:12 Pay Per Click advertising works on a pull and push strategy, targeting people actively searching or those who might be interested in a product.
11:12 Most businesses waste around 76% of their advertising budget due to poor targeting, incorrect settings, and lack of precise tracking.
14:29 Successful digital marketing requires methodical testing, patience, and continuous refinement of ads, landing pages, and audience targeting.
20:57 The key metrics for business success are understanding customer acquisition costs and lifetime customer value.
23:18 Automation and technology can help streamline marketing processes, reduce manual work, and provide real-time insights into campaign performance.
Resources
- Free Google Ads Audit from Disruptive Advertising (Website)
- Disruptive Advertising (Official Site)
- Jake Baadsgaard (LinkedIn)
- Jacob Baadsgaard (Twitter)
Podcast: Play in new window | Download (Duration: 30:32 — 28.1MB) | Embed
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601: Mini-Offers, Market Research, Quitting Your Job, and Building Your Funnel with Michelle Evans
Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries and now works with a fantastic community of business owners - coaches, consultants, experts, speakers, authors and solopreneurs - helping them go from simply surviving to predictably SOLD OUT. Using her 20+ years of successful marketing experience she helps her clients create income-producing, client-generating, stress-reducing marketing funnels. Michelle has been featured in Mirasee, Huffington Post, Online Marketing Made Easy and 30+ other places over the internet and worked with household names like Microsoft, LinkedIn and others as a well-paid employee and consultant.
Michelle talks to us about her strategy of creating mini-offers to find hot selling product ideas, training your list, creating upsells and funnels, and how to emotionally connect with prospects.
Quotes:
“When I'm doing market research, I learned my lesson—don't do market research on free stuff if people don't have to whip out their wallets and even give you a tiny amount of money.” – Michelle Evans
“You did all this work to get them excited, they come in, engaged, and continue this discovery process. Thus, the best thing you can do is to hook into their curiosity and even if you could have a small offer, you have to keep that conversation going.” - Michelle Evans
“Start those conversations regardless of how big your audience is. Start solving problems for people because that's what they'll pay for.” - Michelle Evans
Takeaways:
06:36 Funnels don't need to be complicated; focus on understanding the problem you solve and the results customers want.
20:15 Creating low-ticket mini offers helps entrepreneurs test market demand without massive upfront investment.
22:06 Always include an upsell or next step after someone opts in or makes a small purchase to keep the conversation going.
29:25 When transitioning from a 9-to-5 job, start building your side business gradually with simple, quick-to-create products.
31:57 Testimonials and market research can come directly from customers who buy your initial low-cost offerings.
Take This Short Quiz to Claim Your Michelle's Free Funnel Template
Podcast: Play in new window | Download (Duration: 38:32 — 88.4MB) | Embed
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565: Embrace the Messy: Increase Your Funnel Traffic Through Retargeting with Facebook and Twitter Ad Expert Gavin Bell
Gavin Bell is a Facebook ad expert who's here to share his story about how he was able to build a huge following through content creation (weekly vlogs), retargeting, and creating shareable content. He also explains his ad strategy and thought process when it comes to setting ad goals, creating content, and targeting your audience.
Resources
- The Ultimate Facebook Advertising Blueprint (Free Report)
- Gavin Bell: International Speaker, Entrepreneur and Vlogger (Official Site)
- Gavin Bell (LinkedIn)
Podcast: Play in new window | Download (Duration: 31:13 — 28.6MB) | Embed
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536: Social Media Strategy and Foundational Marketing: Connect the PR Dots, Define Your Recurring Themes, and Succeed with Ariel Hyatt
Ariel Hyatt has been a fierce entrepreneur for more than 20 years and runs Cyber PR, a dynamic social media & content strategy firm based in New York City. Her agency places clients on blogs & podcasts, establishes their brands, and advises on how to create online influence. She has spoken in 12 countries to over 100,000 creative entrepreneurs and is the author of four bestselling books on social media, marketing, and crowdfunding including Cyber PR for Musicians and Music Success in 9 Weeks. Her latest book Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign went to #1 on Amazon on both the investing and entrepreneurship categories.
Resources
- Social Media Tune Up (E-book)
- Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign (Book)
- Ariel Hyatt (Official Site)
- Cyber PR for Musicians and Music Success in 9 Weeks
- Cyber PR (Social Media Strategy Firm)
Podcast: Play in new window | Download (Duration: 24:15 — 22.3MB) | Embed
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535: Invest and Test Your Facebook Ads with Monica Louie
Monica Louie is a Facebook ads strategist who helps ambitious online entrepreneurs grow their impact and profits by harnessing the power of Facebook ads. She's also the creator of Flourish with Facebook Ads, a step-by-step Facebook ad system to help bloggers, coaches, and online experts create campaigns that convert!
Resources
- Free Guide: 5 Questions You Must Answer Before Spending Any Money On Facebook Ads (Exclusive bonus for Marketer of the Day listeners)
- Monica Louie, Facebook Ads Coach (Official Site)
- Flourish with Facebook Ads (Course)
Podcast: Play in new window | Download (Duration: 27:07 — 24.9MB) | Embed
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406: Facebook Groups, Facebook Live Streams, and Word of Mouth Advertising for Real Estate Brokers with Whitney Nicely
Whitney Nicely went from no investments (or strategies) to 19 houses, 19 apartment units and 7 chunks of land in less than three years all bringing monthly money to her bank account on auto pilot. She has traveled the United States speaking on stages, teaching her simple strategies, and meeting with other successful real estate investors- and still buying houses the way she teaches others.
We talk today about how Whitney gets leads into her real estate business through Facebook pages, Facebook Live streaming and word-of-mouth advertising.
Create Passive Income & Build Wealth with Real Estate
Podcast: Play in new window | Download (Duration: 31:36 — 28.9MB) | Embed
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