Agency
642: Lead Generation and Marketing Strategy: Direct Mail, Search Engine Optimization, and Pay Per Click Advertising with Ryan Cote
Ryan Cote is the Director of Digital Services and Partner at Ballantine, a third-generation family-owned direct mail and digital marketing company based out
of Fairfield, NJ. With Ballantine since 2003, a family-owned business started in 1966 by his great-uncle, Ryan now manages the growing digital marketing division.
From lead generation to marketing strategy for small businesses, Ryan and his company rise above the get-featured-quick schemes so often attributed to digital marketing. He loves to geek out on technical marketing talk as well as work with real-world business owners about growing their book of business in today’s online world.
Quotes
“It's pretty exciting that we can reach people through so many different channels now with the technology available to us.” - Ryan Cote
“Nonprofits use a lot of direct mail because their typical donors tend to be a bit older and often respond better to mail.” - Ryan Cote
“If you're a business owner, you're a marketer. You often don't know what you don't know. I'm still surprised at how many clients we get whose websites are not mobile responsive, and where the calls to action are very weak or missing altogether.” - Ryan Cote
Takeaways
04:07 Repeated marketing touches across multiple channels are crucial for capturing customer attention.
07:29 Direct mail can be highly effective when businesses get creative with formats like video mailers and clear envelopes.
13:39 Integrated marketing campaigns that combine print, email, and social media can significantly improve customer engagement.
16:08 Different industries and demographics respond differently to marketing channels, so understanding your target audience is key.
21:01 A strong website with mobile responsiveness and clear call-to-actions is the foundation of successful digital marketing.
Resources
- Ballantine: If your company is in need of direct mail production, Ballantine’s marketing experts offer strategic consultation and flawless execution to help your brand connect with customers and prospects.
- Connect with Ryan Cote on LinkedIn
Podcast: Play in new window | Download (Duration: 25:10 — 23.2MB) | Embed
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629: Consulting Success: Scale Up, Find Freedom From Hourly Fees, Fill the Pipeline, and Solve Problems with Michael Zipursky
Michael Zipursky coaches consultants. He wants you to develop a mindset of serving (solving problems) so that you can create powerful systems, attract more clients, and ultimately increase your fees, so you are paid based on results and not hours (or days). Listen in to discover how to set yourself apart, have conversations with your prospects, and fill the pipeline.
Resources
- Consulting Success (Website)
- Michael Zipursky (LinkedIn)
- Michael Zipursky (Amazon)
- Michael Zipursky (Twitter)
Podcast: Play in new window | Download (Duration: 31:47 — 29.3MB) | Embed
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615: ClickUp: Be More Productive, Save Time, and Get More Out of Your Team Using Project Management Software with Zeb Evans
Zeb Evans is a serial entrepreneur that's started several software companies with over $50 million in revenue. Currently, he's founder and CEO at ClickUp, a productivity platform where people plan their work.
Resources
- ClickUp (Project Management Software for Teams)
- Zeb Evans (LinkedIn)
- How ClickUp is Successfully Growing a SaaS product in a Crowded Space (Huffington Post)
Podcast: Play in new window | Download (Duration: 32:01 — 73.5MB) | Embed
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612: Build Your Brand Mania: Increase Your Online Audience Using Content Marketing, Social Media, and Cutting-Edge Traffic Strategies with Matt Bertram
Matt Bertram: Entrepreneur, Trainer and Speaker, is the co-host of the most popular SEO podcast on iTunes and Ahrefs with over 3.4 million downloads. He's a Google Partner and COO at eWebResults, a leading internet marketing agency since 1999.
He's the author of Build Your Brand Mania, How to Transform Yourself into an Authoritative Brand to Attract Your Ideal Customers: An Insider's Guide to the Fastest Way to Grow Your Business Online.
Matt holds a strong track record of creating positive ROI through Search Engine Optimization (SEO) and Pay Per Click Advertising. He's an expert in web design usability, social media marketing strategy and email automation, managing over $1.8 million dollars of ad spend per year.
Resources
- Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers (Book)
- eWebResults Free Website Analysis Agency (Website)
- Matt Bertram (LinkedIn)
Podcast: Play in new window | Download (Duration: 35:35 — 81.6MB) | Embed
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537: Paid Advertising Mindset, Troubleshooting, Strategy, and Success with Joe Kashurba
Joe Kashurba is back to talk to us about his advertising mindset. He sets specific goals, gets on a specific timeline and looks for specific results when it comes to the impressions, opt-ins and videos. If you're looking for consistent clients and traffic, be sure to listen in right now.
Resources
- Joe Kashurba: Grow Your Web Design Business or Digital Agency (Official Site)
- Kashurba Web Design: Online Marketing That Works (Agency)
- Joe Kashurba (LinkedIn)
- Previous interview with Joe Kashurba (Previous Episode)
Podcast: Play in new window | Download (Duration: 28:06 — 25.8MB) | Embed
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