Agency

642: Lead Generation and Marketing Strategy: Direct Mail, Search Engine Optimization, and Pay Per Click Advertising with Ryan Cote

May 29, 2019

Ryan Cote is the Director of Digital Services and Partner at Ballantine, a third-generation family-owned direct mail and digital marketing company based out

of Fairfield, NJ. With Ballantine since 2003, a family-owned business started in 1966 by his great-uncle, Ryan now manages the growing digital marketing division.

From lead generation to marketing strategy for small businesses, Ryan and his company rise above the get-featured-quick schemes so often attributed to digital marketing. He loves to geek out on technical marketing talk as well as work with real-world business owners about growing their book of business in today’s online world.

Quotes

“It's pretty exciting that we can reach people through so many different channels now with the technology available to us.” - Ryan Cote

“Nonprofits use a lot of direct mail because their typical donors tend to be a bit older and often respond better to mail.” - Ryan Cote

“If you're a business owner, you're a marketer. You often don't know what you don't know. I'm still surprised at how many clients we get whose websites are not mobile responsive, and where the calls to action are very weak or missing altogether.” - Ryan Cote

Takeaways

04:07 Repeated marketing touches across multiple channels are crucial for capturing customer attention.

07:29 Direct mail can be highly effective when businesses get creative with formats like video mailers and clear envelopes.

13:39 Integrated marketing campaigns that combine print, email, and social media can significantly improve customer engagement.

16:08 Different industries and demographics respond differently to marketing channels, so understanding your target audience is key.

21:01 A strong website with mobile responsiveness and clear call-to-actions is the foundation of successful digital marketing.

Resources

Podcast: Play in new window | Download (Duration: 25:10 — 23.2MB) | Embed

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629: Consulting Success: Scale Up, Find Freedom From Hourly Fees, Fill the Pipeline, and Solve Problems with Michael Zipursky

March 11, 2019

Michael Zipursky coaches consultants. He wants you to develop a mindset of serving (solving problems) so that you can create powerful systems, attract more clients, and ultimately increase your fees, so you are paid based on results and not hours (or days). Listen in to discover how to set yourself apart, have conversations with your prospects, and fill the pipeline.

Quotes:                                                                                                                                   

“The real realization for people is that clients don't actually care about timing. What they care about is whether they are getting the results they want.” – Michael Zipursky

“The opportunity for consultants is to go deeper and have more meaningful consulting sales conversations before starting a project. This allows you to truly understand the buyer and get to the core of what is meaningful and valuable for them.” - Michael Zipursky

“Give yourself a little more space to understand that these things are not mistakes. They're lessons to be learned and opportunities to improve.” - Michael Zipursky

Takeaways:

02:31 Successful consulting is about solving problems and helping clients reach their goals, not just selling hours of work.

18:33 The key to winning more business is understanding a client's true needs through deep, thoughtful questions.

14:53 Consultants should focus on the value and results they deliver, not just the time spent on a project.

22:33 Fear of failure and desire for perfection often hold consultants back from taking meaningful action.

26:51 Building a consulting business requires a long-term mindset and viewing mistakes as learning opportunities.

Resources

Podcast: Play in new window | Download (Duration: 31:47 — 29.3MB) | Embed

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615: ClickUp: Be More Productive, Save Time, and Get More Out of Your Team Using Project Management Software with Zeb Evans

November 26, 2018

Zeb Evans is a serial entrepreneur that's started several software companies with over $50 million in revenue. Currently, he's founder and CEO at ClickUp, a productivity platform where people plan their work.

Quotes:                                                                                                                                   

“That was the problem that I wanted to solve. I wanted to be able to know where to put tasks, I wanted to be able to know where to find tasks, and most importantly, know what people are working on without having to switch between five different applications.” – Zeb Evans

“From the beginning, I had always known that I wanted to build a platform that was customizable for everybody. But we stuck with it and we really were successful in being able to do that.” - Zeb Evans

“Don't create things out of other people's frustration. Create things out of your own frustrations, your own problems that you see. Because that's the only way to really solve it in a great, outstanding way.” - Zeb Evans

Takeaways:

02:26 Project management software can dramatically increase team productivity by creating clear accountability and a single source of truth.

09:54 A great productivity tool should be flexible enough to work for simple and complex team needs.

17:40 Building software that solves your own problems leads to more authentic and effective solutions.

20:49 Releasing frequent product updates keeps users engaged and helps differentiate from slower-moving competitors.

25:12 Hiring too quickly can create organizational problems, so it's better to grow team size carefully and intentionally.

Resources

Podcast: Play in new window | Download (Duration: 32:01 — 73.5MB) | Embed

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612: Build Your Brand Mania: Increase Your Online Audience Using Content Marketing, Social Media, and Cutting-Edge Traffic Strategies with Matt Bertram

November 7, 2018

Matt Bertram: Entrepreneur, Trainer and Speaker, is the co-host of the most popular SEO podcast on iTunes and Ahrefs with over 3.4 million downloads. He's a Google Partner and COO at eWebResults, a leading internet marketing agency since 1999.

He's the author of Build Your Brand Mania, How to Transform Yourself into an Authoritative Brand to Attract Your Ideal Customers: An Insider's Guide to the Fastest Way to Grow Your Business Online.

Matt holds a strong track record of creating positive ROI through Search Engine Optimization (SEO) and Pay Per Click Advertising. He's an expert in web design usability, social media marketing strategy and email automation, managing over $1.8 million dollars of ad spend per year.

Quotes:                                                                                                                                   

“I can say for most people, what they probably want to do is pick a platform that they're most comfortable with. Commit to that platform in a genuine way and start building your audience there.” – Matt Bertram

“You don't want to go too much against the current. You want to incorporate things as you're moving that make sense to amplify what you're currently doing.” - Matt Bertram

“Think about why you're doing certain things and not just be doing them because you feel that you have to be.” - Matt Bertram

Takeaways:

03:22 Video content is becoming the primary form of online communication, with phones serving as powerful, accessible recording tools.

08:11 Always prioritize return on investment (ROI) when exploring new marketing strategies and platforms.

14:16 Focus on one or two marketing platforms that excite you and align with your business goals, rather than spreading yourself too thin across multiple channels.

19:38 Personal branding through attraction marketing can help businesses generate leads without traditional sales tactics.

29:10 Internet marketing is an evolution of traditional marketing methods, simply using new technology to connect with customers in familiar ways.

Resources

Podcast: Play in new window | Download (Duration: 35:35 — 81.6MB) | Embed

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537: Paid Advertising Mindset, Troubleshooting, Strategy, and Success with Joe Kashurba

May 3, 2018

Joe Kashurba is back to talk to us about his advertising mindset. He sets specific goals, gets on a specific timeline and looks for specific results when it comes to the impressions, opt-ins and videos. If you're looking for consistent clients and traffic, be sure to listen in right now.

Resources

Podcast: Play in new window | Download (Duration: 28:06 — 25.8MB) | Embed

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