Archive 1: 2012-2016
220: Use High Ticket Coaching and Consulting to Scale Your Business with Eric Louviere
Eric Louviere from EricLouviere.com and WebVance.com provides coaching and consulting services to authors, speakers, and business owners of all kinds (for example, one of Eric's clients is a local gym.) In years past, he grew tired of the "cash crunches" that resulted from membership site and e-book income and decided to scale up. Listen in to tons of takeaways about:
- how to avoid spreading yourself too thin
- how to simplify your marketing with "one problem, one solution" thinking
- some huge breakthroughs about Facebook and LinkedIn advertising
Podcast: Play in new window | Download (Duration: 33:36 — 30.8MB) | Embed
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219: Turn Your Hobby into a Business and Achieve Massive Blogging Success with Katie Hornor
Katie Hornor coaches hobby bloggers to turn their website into a real business. She focuses on your traffic, people, plan, schedule, and hiring.
Hire based on your own weaknesses. For example, hire people to create pinnacle images, Facebook ads, or technical website actions, and give them a 2 to 3 month trial period to test them out.
When improving a blog, Katie looks at the following areas:
- Is the website clean and inviting?
- Is there an offer, a freebie that people can get in exchange for subscribing? Is it an offer that your audience wants, based on Facebook, Twitter, and Snapchat research?
- Is Google Analytics installed and what demographic reads the blog? Based on this, when are people online so we know what time to post?
- Are there any low-hanging product ideas or affiliate programs for this blog?
- Does this website get in front of one audience per week? (Blog, Facebook, email.)
Resources
- Blogging Successfully (Request a Free Call with our Team to See How We Can Help You Grow)
- The Blog Connection (Membership)
- Free Gift (Free Gift)
- Breakthrough Coaching with Katie (Coaching)
- Paradise Bloggers (Facebook Group)
Podcast: Play in new window | Download (Duration: 28:27 — 26.1MB) | Embed
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218: Passion, Power, Preparation, and Practice: Become a Powerful, Authentic and Captivating Public Speaker with Pam Terry
Pam Terry from PamTerry.com will help you to become a better speaker who prepares, practices, and gives. She has four pillars for you to build confidence with your speaking engagements:
1. Passion: fuel, make a difference
2. Power: knowledge, topic, audience, speaking skills
3. Preparation: outline, intro, close, objectives
4. Practice: does it fit in the allotted time and do people pay attention
Podcast: Play in new window | Download (Duration: 34:43 — 31.8MB) | Embed
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217: Facebook Ads: The Secrets to Image Ads, Retargeting, Video Engagement, and Live Streaming with Emily Hirsh
Emily Hirsh (click to book a free consultation) is a master when it comes to cutting edge Facebook ad techniques. Here's what's working very well for her lately:
1. provide free training on Facebook: post a stock photo with no text on the graphic
2. retarget people on your Facebook page
3. run ads audience engagements on ads or posts (your warm audience)
Emily has also had great success with Facebook live streaming for 15-20 minutes, usually 10 minutes of teaching and 5-10 minutes of a pitch or Q&A. She recommends that you be consistent with your live streaming and stream at the same time of day for five days in a row. Encourage people to share the stream while live, post an announcement about the live stream one hour prior, post to your personal page and even run ads to a lookalike audience based on people who watched your videos.
Podcast: Play in new window | Download (Duration: 31:27 — 28.8MB) | Embed
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216: Interview Connections: Leverage the Power of Interviews (as a Host and Guest) for Increased Traffic to Build Your Business with Jessica Rhodes
Jessica Rhodes from Interview Connections provides a service that will book you on podcasts (to promote your sites) and get you guests (to fill your podcast with interview content). Jessica appears on four interviews a month, publishes a weekly blog post, podcast episode, and video. She says that in order to be a great podcast guest, you must do the following:
- be an expert in something
- be a unique guest about that topic
- use your own online presence to create content and get book on your end as much as possible
Resources
- Interview Connections (Website)
- Book guests for your Podcast (Website)
- Jessica Rhodes' (Blog)
Podcast: Play in new window | Download (Duration: 30:40 — 28.1MB) | Embed
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215: Stop Leadership Malpractice: Discover the New Business Model, Refine Your Process and Get Optimal Employee Performance with Wally Hauck
Wally Hauck, author of Stop the Leadership Malpractice: How to Replace the Typical Performance Appraisal, realized that many employers and managers can actually kill their own business by not communicating properly with their employees. If you'd like to provide a better customer experience have self-managing employees, then you need to ask these three questions:
1. What process in the business isn't working?
2. What is the first 15% of that process?
3. What should be done to improve that process?
He shares not only great business advice, but a few case studies and examples along the way.
Podcast: Play in new window | Download (Duration: 28:44 — 26.3MB) | Embed
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214: HootSuite, Facebook, Twitter, and LinkedIn Demystified: Share Content, Engage Others, and Network with Social Media Manager Debbie Peck
Social Media Manager Debbie Peck from Crush Marketing Group has a two-pronged strategy for getting traffic from social media: share content from scheduled posts, and engage other users actively on a daily consistent basis. She logs into HootSuite once a week to schedule posts to drip out weeks in advance. She also comments, shares, likes, retweets, finds new influencers, and checks her insights regularly. We're talking about 3-5 posts per day on Facebook and 8-10 posts per day on Twitter. You can also contact her directly at debbie@crushmarketinggroup.com.
Podcast: Play in new window | Download (Duration: 35:32 — 32.5MB) | Embed
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213: Focused Decisions, Learn As You Go, and Help Others with Angel Investor Jason Criddle
Jason Criddle from The Smartr App Company (you can contact him directly at info@thesmartrapp.com) says that you should learn as you go, make mistakes, and have failures -- pivot, fail, and snag. Everyone has ideas, but people only succeed through the failures from implementing their ideas.
Instead of being simply self-employed (and recreating the job you were trying to escape), be an entrepreneur. Make focused decisions to reach your goals, have a faith or belief in something, have perseverance, the drive to help others, and role models. Jason can also show you how to become a virtual CEO and get an app in the app store for just $100/month.
Podcast: Play in new window | Download (Duration: 35:13 — 32.2MB) | Embed
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WordPress Themes Suck
They really suck and let me explain...
I strongly believe that you should use WordPress to run your websites because it's easy to setup, and you can add whatever you want onto it... add a quiz plugin, add an opt-in form plugin... you and your websites can stay on the cutting edge without coding, FTP, or geek stuff...
Plugins make your site "do those extra things"... and THEMES change how your WordPress sites look. Don't like that site design with the black background and 2 sidebars? Click a button and now you get a white background with 1 sidebar...
That's what great about WordPress themes... instantly change the look and feel... so what's my problem with it?
In my experience, 50% of the time, I buy a theme (usually 200 to 300 bucks) because of the demo they show me. It looks great -- I think to myself, I'll change this text, I'll remove this section, this is going to be the best looking site anyone's ever seen...
I buy the theme and set it up... and either I can't even get it to load up the "demo" or it turns out the demo involved some custom coding, custom CSS and custom graphics and there's no way I can match it...
Lance and I recently setup a theme and in order to get it to look as good as the demo, it took us about an hour on Skype (us, both computer geeks), and we had to install 6 additional plugins and set about 20 different settings JUST to get it to that demo mode... nevermind customizing the site...
When WordPress themes are concerned, I feel very "baited and switched" at times and I have to do a ton of customization just to make a landing page look decent...
Do you want to know what "just works" out of the box? Paper Template does.
With Paper Template, you can use any WordPress theme you want (even the default one) and then say... I want JUST this one page to be a landing page (sales letter, opt-in form, thank you download page, etc.) and please leave the rest of my site alone...
Or... set all your pages as Paper Template pages...
It's mobile responsive and is a plain white piece of paper OR you can click a button and give it a more modern look... those fancy fonts, bright colors and full-width web pages... it's all possible using the Paper Template plugin for your WordPress landing pages:
Download the "Paper Template" WordPress Landing Page Plugin
It's great if you want to skip the hassle and headache of "those" WordPress themes where the demo looks great but isn't customizable. Paper Template is the perfect solution for you if you want to create those "money pages" quickly within WordPress.
212: Cross-Channel Advertising: Combine Google Ads, Facebook, Twitter, Instagram and Remarketing with Rocco Baldassarre
Rocco Baldassare from Zebra Advertisement has had massive success by creating a landing page with key sellling points, advertising that landing page, remarketing on a different platform (Facebook, Twitter, etc.) and guest blogging for third parties such as Entprepreneur Magazine, Search Engine Journal and LinkedIn. He provides account reviews and strategy calls if you're looking to get more from your paid social media traffic.
Podcast: Play in new window | Download (Duration: 24:38 — 22.6MB) | Embed
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