Archive 1: 2012-2016
205: Branding: Strategically Focus Your Pricing, Content, Client Acquisition, Company Culture, Business Model, Customer Experience, and Identity with Natasha Davis
Natasha Davis from Impact Branding Consulting says that many business owners confuse marketing (psychological minutiae that let people know your business is present, i.e. t-shirts) with actual branding (pricing, content, client acquisition, culture, business model, expertise you have, identity).
Don't do so many things that you can't differentiate yourself in a unique way! Branding is the difference between being seen as a "Target" business or a "Dollar Store" business. Decide what type of client you want, and then develop a profile of what that ideal client looks like.
Identify that ideal client's commonalities and observable behaviors (business size, industry, where they hang out, social networks, how to get in touch, follow-up) and characteristics (what you can only identify by talking to them -- if they're ready to get started and how accountable and coachable they are).
Resources
- Impact Branding Consulting (Website)
- Be Unleashed (Book)
- The Difference Between Marketing and Branding (Blog Post)
Podcast: Play in new window | Download (Duration: 30:11 — 27.6MB) | Embed
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204: Solve a Problem with Non-Fiction or Entertain with Fiction: Sell More Amazon Books, Attract Reviews and Increase Book Sales with Jim Kukral
Publisher Jim Kukral from Author Marketing Club wants you to create a non-fiction book to solve a problem, or a fiction book to entertain. Jim lays out a scenario where he targeted a big group to solve a problem with a clear title, as in, "Social Media Marketing for Real Estate Agents." In the book, he explained what business owners should do, and provided a free 15-minute phone consultation in the back of the book to close clients.
Podcast: Play in new window | Download (Duration: 25:39 — 23.5MB) | Embed
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203: Write a Book, Become a Bestseller, and Iterate Your Way to Kindle Publishing Success with Tom Corson-Knowles
Tom Corson-Knowles from TCK Publishing and Ebook Publishing School has great news: it's easy to publish lots of content and scale your business by approaching Amazon publishing in a scientific, step-by-step mindset:
- Write down a list of 20-40 book ideas in a tool such as EverNote
- Research: find the marketplace gaps and see how similar books are selling
- Hook: narrow down one unique idea and craft a clear message
- Brainstorm: develop your promise and decide what readers want to know (these are more than just chapters, they include additional videos and checklists)
- Speak out the book (you can even use your smartphone)
- Editing/revision
Resources
- TCK Publishing (Website)
Podcast: Play in new window | Download (Duration: 32:03 — 29.3MB) | Embed
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202: Use Free Social Media to Generate 11 Daily Leads in 15 Minutes with Terry Gremaux
Terry Gremaux, the Hashtag Hunter, only needs to spend about 15 minutes a day to get 10 new leads a day into his business as part of his daily routine. Here's his process:
- regularly check thought leaders' Facebook pages such as Gary Vee or Tony Robbins
- leave a thoughtful comment on their latest post (4-5 minutes)
- like all the comments left by others
- respond to friend requests and get to know them
- keep in touch with those prospects to find their problem/desire
- run Facebook live streams every day
Mindset tweak: Business is promoting a solution to a problem at a profit. Be interested in people and have a conversation.
Podcast: Play in new window | Download (Duration: 32:27 — 29.7MB) | Embed
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201: Podcast Guesting: Grow Your Audience, Get More Traffic, and Increase Your Digital Reach with Heather Havenwood
Heather Havenwood has made a killing guesting on podcasts. She has tons of tips for you today on how to be a great podcast guest and an even better podcast host.
Resources
- The Win: Podcast with Heather Ann Havenwood (Podcast)
- 30 Podcasts in 30 Days Course (Podcast)
Podcast: Play in new window | Download (Duration: 45:07 — 41.3MB) | Embed
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200: Side Hustles: Part-Time Entrepreneurial Ideas, The Sharing Economy, and Just-in-Time Learning with Nick Loper
Nick Loper from the Side Hustle Nation podcast is the king of side hustles: low-risk entrepreurship, for-profit hobbies. Thanks to marketplaces like iTunes, Fiverr, eBay, Craigslist, and other sharing economy sites, the universe has shrunk, and now is the time for you to jump in:
- Find a marketplace that uses the sharing economy (such as Uber, Airbnb, DogVacay, Turo for P2P car rental, Prosper for P2P loans)
- Use your unique skills (freelancing)
- Buy low and sell high
- Create your own products
Side Hustles Mentioned
- Turo (rent out your car)
- CuddleUp (charge money for cuddling -- yes, really)
- Fiverr (provide any service you want)
Resources
- Buy Button (Book)
- Side Hustle Nation (Podcast)
- The Slight Edge by Jeff Olson (Website)
- Steve Scott (Website)
Podcast: Play in new window | Download (Duration: 47:21 — 43.3MB) | Embed
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199: Financial Gravity: Lower Taxes and Higher Profits with John Pollock
John Pollock from Financial Gravity wants to help you save on your taxes, since accountants and bookkeepers aren't trained for that. He has some unique insights on how you can get a tax blueprint to proactively plan your finances.
Be sure to text "TAXBOOK" to phone number 33-4444 for a free bonus.
Podcast: Play in new window | Download (Duration: 30:20 — 27.8MB) | Embed
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198: Practice Happy Now: Tap into Your Subconscious Mind, Crack the Ego Code, and Discover Emotional Laws with Rene Brent
Hypnotist Rene Brent, from Practice Happy Now, is a professional garage door opener. She believes that your brain is running an old program and can help you to get rid of false beliefs. She wants you to allow your subconscious mind to move you away from pain and towards pleasure.
Resources
- How Big Is Your BUT (Kindle Book)
- Practice Happy Now: 2 free meditations (Book)
Podcast: Play in new window | Download (Duration: 26:27 — 24.2MB) | Embed
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197: Million Dollar Platform: Create a Dream Business, Find Your Specialty, and Scale Your Business with Newsletter Guru Jim Palmer
Jim Palmer is the Newsletter Guru and Dream Business Coach. He believes marketers should setup a Million Dollar Platform that includes email marketing, ezines, newsletters, and more. Many people lack focus and aren't finding their best customers. You should also mail a 4-page physical newsletter once a month to your best customers to retain those customers and get yourself some repeat, high-ticket sales.
Podcast: Play in new window | Download (Duration: 32:03 — 29.4MB) | Embed
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196: Generate Targeted Leads and Put Sales in the Pipeline: Outbound Email Marketing, Phone Closing and Objection Handling with Dan Englander
Dan Englander from SalesSchema.com has some great information for you about marketing funnels and automation. Dan lands many new clients using outbound email marketing, virtual assistants, and phone closing.
He also has used some unique strategies to land new business. For example, he's contacted up-and-coming tech companies mentioned on CrunchBase or checking job posting on sites like Indeed and AngelList, who needed services such as animation videos. He also walks us through his process of qualifying his process, getting those leads to the proposal stage, feeling them out with test closes, handling objects and feedback, and more.
Podcast: Play in new window | Download (Duration: 33:21 — 30.5MB) | Embed
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